{"id":15177,"date":"2026-06-29T12:30:24","date_gmt":"2026-06-29T11:30:24","guid":{"rendered":"https:\/\/sos-sw.com\/turizem-in-pametne-destinacije\/"},"modified":"2026-07-07T11:53:35","modified_gmt":"2026-07-07T10:53:35","slug":"turizem-in-pametne-destinacije","status":"publish","type":"page","link":"https:\/\/sos-sw.com\/en\/turizem-in-pametne-destinacije\/","title":{"rendered":"Tourism and Smart Destinations"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15177\" class=\"elementor elementor-15177 elementor-15053\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c1bb6b ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c1bb6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c914fd ot-flex-column-vertical\" data-id=\"5c914fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6b9fc3 elementor-widget elementor-widget-iheading\" data-id=\"d6b9fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        \t            <span>\/\/ TOURISM & SMART DESTINATIONS<\/span>\r\n\t        <h2 class=\"main-heading\">Connected visitor ecosystems<\/h2>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0819c6 elementor-widget elementor-widget-text-editor\" data-id=\"b0819c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"4\">Modern destinations are no longer just a collection of hotels, restaurants, and attractions. Visitors expect a connected experience throughout their entire journey, while destinations need data to effectively manage development, promotion, and sustainable growth.<\/p><p data-path-to-node=\"5\">The biggest challenge remains the <b data-path-to-node=\"5\" data-index-in-node=\"34\">fragmentation of providers<\/b> and a <b data-path-to-node=\"5\" data-index-in-node=\"67\">lack of insight<\/b> into the complete visitor journey. As a result, destinations struggle to measure the actual impact of their activities and build long-term relationships with guests.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b50ea0d elementor-hidden-tablet elementor-hidden-phone ot-flex-column-vertical\" data-id=\"b50ea0d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-290a580 elementor-widget elementor-widget-image\" data-id=\"290a580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"765\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/openart-image_3oGldiJd_1781636679479_raw-1024x765.webp\" class=\"attachment-large size-large wp-image-15063\" alt=\"\" srcset=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/openart-image_3oGldiJd_1781636679479_raw-1024x765.webp 1024w, https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/openart-image_3oGldiJd_1781636679479_raw-300x224.webp 300w, https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/openart-image_3oGldiJd_1781636679479_raw-768x573.webp 768w, https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/openart-image_3oGldiJd_1781636679479_raw-1536x1147.webp 1536w, https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/openart-image_3oGldiJd_1781636679479_raw-2048x1529.webp 2048w, https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/openart-image_3oGldiJd_1781636679479_raw-720x538.webp 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a917b6 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a917b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7bcdd1 ot-flex-column-vertical\" data-id=\"e7bcdd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c0e8ce elementor-widget elementor-widget-spacer\" data-id=\"5c0e8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383cba6 elementor-widget elementor-widget-heading\" data-id=\"383cba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How we solve this<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5ad53 elementor-widget elementor-widget-spacer\" data-id=\"0d5ad53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ebe3c elementor-widget elementor-widget-text-editor\" data-id=\"f4ebe3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"7\">We build connected destination ecosystems that unite providers, visitors, loyalty programs, digital cards, and data into a single, unified platform.<\/p><ul data-path-to-node=\"8\"><li><p data-path-to-node=\"8,0,0\">Destination gift card<\/p><\/li><li><p data-path-to-node=\"8,1,0\">Visitor benefit card<\/p><\/li><li><p data-path-to-node=\"8,2,0\">Tourism loyalty program<\/p><\/li><li><p data-path-to-node=\"8,3,0\">Digital destination card<\/p><\/li><li><p data-path-to-node=\"8,4,0\">Partner network programs<\/p><\/li><li><p data-path-to-node=\"8,5,0\">Experience packages<\/p><\/li><li><p data-path-to-node=\"8,6,0\">Destination analytics<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af3d347 elementor-widget elementor-widget-spacer\" data-id=\"af3d347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e2ac24 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e2ac24\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96e7347 ot-flex-column-vertical\" data-id=\"96e7347\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f641315 elementor-section-full_width home-9 ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"f641315\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-12dd422 ot-flex-column-vertical\" data-id=\"12dd422\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3afd32a elementor-widget elementor-widget-iiconbox2\" data-id=\"3afd32a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Connecting local providers<\/h5>\r\n\t            <p>Through a unified integration of hotels, restaurants, and experiences, we create a connected ecosystem that allows guests to transition seamlessly between services.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdcc42 elementor-widget elementor-widget-iiconbox2\" data-id=\"bfdcc42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Closed-loop payment systems<\/h5>\r\n\t            <p>Easy deployment of destination gift cards that keep capital and spending data within the local economy.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d697b8e ot-flex-column-vertical\" data-id=\"d697b8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78c01df elementor-widget elementor-widget-iiconbox2\" data-id=\"78c01df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Advanced destination analytics<\/h5>\r\n\t            <p>Gather first-party data on tourist movement, spending patterns within the region, and seasonal trends for smart growth management.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2022ef0 elementor-widget elementor-widget-iiconbox2\" data-id=\"2022ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Real-time visitor monitoring<\/h5>\r\n\t            <p>Accurately measure the occupancy of key points of interest and attractions to efficiently guide tourist flows and prevent overcrowding.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2ef5694 elementor-hidden-tablet elementor-hidden-phone ot-flex-column-vertical\" data-id=\"2ef5694\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9a0a2c elementor-widget elementor-widget-iiconbox2\" data-id=\"f9a0a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Unified digital identification<\/h5>\r\n\t            <p>Modern use of visitor passes via QR codes and digital wallets, connecting the entire visitor journey.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ecf085 elementor-widget elementor-widget-iiconbox2\" data-id=\"6ecf085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iiconbox2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"icon-box-s2 s2\">\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        \t\t\t    \t\t        \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Automated destination marketing<\/h5>\r\n\t            <p>Smart guest segmentation based on their interests, enabling automated delivery of personalized offers before, during, and after their visit.<\/p>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-beae781 elementor-widget elementor-widget-spacer\" data-id=\"beae781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32645d9 elementor-widget elementor-widget-spacer\" data-id=\"32645d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06dfb00 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06dfb00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ba7ec2 ot-flex-column-vertical\" data-id=\"5ba7ec2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f065fee elementor-widget elementor-widget-spacer\" data-id=\"f065fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-45bec87 elementor-section-full_width elementor-section-content-middle ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"45bec87\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4bf4e9e ot-flex-column-vertical\" data-id=\"4bf4e9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-649e0e8 elementor-widget elementor-widget-iheading\" data-id=\"649e0e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">Have an idea or a project?<\/h2>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0c958 elementor-widget elementor-widget-text-editor\" data-id=\"da0c958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leave your details and we will contact you within 24 hours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2cadddd ot-flex-column-vertical\" data-id=\"2cadddd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2428bfd elementor-align-right elementor-tablet-align-left elementor-widget elementor-widget-ibutton\" data-id=\"2428bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ibutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-button\">\r\n\t\t\t<a href=\"https:\/\/sos-sw.com\/en\/kontakt\/\" class=\"octf-btn octf-btn-primary\">Contact us<\/a>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bae346 elementor-widget elementor-widget-spacer\" data-id=\"3bae346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cb7aad has-lines ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cb7aad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-017ea0a ot-flex-column-vertical\" data-id=\"017ea0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69b4603 elementor-widget elementor-widget-iheading\" data-id=\"69b4603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">Success stories from practice<\/h2>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce839ca elementor-widget elementor-widget-text-editor\" data-id=\"ce839ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Through advanced marketing automation, smart destination gift cards, and tailored loyalty programs, we create data-driven <b data-path-to-node=\"26\" data-index-in-node=\"122\">phygital<\/b> destinations. These integrate local providers, visitor identification, spending tracking, and communication into a single ecosystem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3d6b9 elementor-widget elementor-widget-spacer\" data-id=\"0d3d6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57370c0 elementor-section-full_width elementor-section-content-middle ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"57370c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-904fe70 ot-flex-column-vertical\" data-id=\"904fe70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8765e42 elementor-widget elementor-widget-heading\" data-id=\"8765e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Terme Olimia: A Centralised Data Ecosystem for International Loyalty<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f894c elementor-widget elementor-widget-text-editor\" data-id=\"72f894c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The data-driven future of wellness. Integration of fragmented systems into a unified data server for a 360-degree view of guest habits and advanced real-time personalisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de02417 elementor-widget elementor-widget-button\" data-id=\"de02417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sos-sw.com\/en\/terme-olimia\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 476.491 476.491\" style=\"enable-background:new 0 0 476.491 476.491;\" xml:space=\"preserve\"><polygon points=\"476.491,238.246 339.952,101.706 339.952,223.246 0,223.246 0,253.246 339.952,253.246 339.952,374.786 \"><\/polygon><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa2d050 ot-flex-column-vertical\" data-id=\"fa2d050\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b07c2df elementor-widget elementor-widget-image\" data-id=\"b07c2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/8.png\" class=\"attachment-full size-full wp-image-15069\" alt=\"\" srcset=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/8.png 600w, https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/8-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c95ee9e elementor-section-full_width elementor-section-content-middle ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"c95ee9e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e3c23c6 ot-flex-column-vertical\" data-id=\"e3c23c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25b020f elementor-widget elementor-widget-image\" data-id=\"25b020f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/7.png\" class=\"attachment-full size-full wp-image-15066\" alt=\"\" srcset=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/7.png 600w, https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/7-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b0bd9a ot-flex-column-vertical\" data-id=\"8b0bd9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ad8bb0 elementor-widget elementor-widget-heading\" data-id=\"0ad8bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Terme Snovik: A Complete Digital Guest Identity in a Green Resort<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a41fef elementor-widget elementor-widget-text-editor\" data-id=\"2a41fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A seamlessly connected destination experience. Establishing a unified digital profile with a loyalty card in a mobile wallet for automatic rewards and targeted communication at every touchpoint.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99fca60 elementor-widget elementor-widget-button\" data-id=\"99fca60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sos-sw.com\/en\/snovik-spa\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 476.491 476.491\" style=\"enable-background:new 0 0 476.491 476.491;\" xml:space=\"preserve\"><polygon points=\"476.491,238.246 339.952,101.706 339.952,223.246 0,223.246 0,253.246 339.952,253.246 339.952,374.786 \"><\/polygon><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f110f3 elementor-section-full_width elementor-section-content-middle ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"3f110f3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5da408c ot-flex-column-vertical\" data-id=\"5da408c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8f977f elementor-widget elementor-widget-heading\" data-id=\"b8f977f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Z Centar: Automated Gift Card System with a Smart Kiosk<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f89a4 elementor-widget elementor-widget-text-editor\" data-id=\"c7f89a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Modern, next-generation shopping gifting. Implementing the SmartGifty platform with an on-site self-service kiosk for quick card purchases in just a few taps, driving immediate repeat visits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1156020 elementor-widget elementor-widget-button\" data-id=\"1156020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sos-sw.com\/en\/z-center\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 476.491 476.491\" style=\"enable-background:new 0 0 476.491 476.491;\" xml:space=\"preserve\"><polygon points=\"476.491,238.246 339.952,101.706 339.952,223.246 0,223.246 0,253.246 339.952,253.246 339.952,374.786 \"><\/polygon><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e4c543c ot-flex-column-vertical\" data-id=\"e4c543c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25b9a01 elementor-widget elementor-widget-image\" data-id=\"25b9a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/9.png\" class=\"attachment-full size-full wp-image-15072\" alt=\"\" srcset=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/9.png 600w, https:\/\/sos-sw.com\/wp-content\/uploads\/2026\/06\/9-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ed7ef elementor-widget elementor-widget-spacer\" data-id=\"60ed7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655331e elementor-align-center elementor-widget elementor-widget-ibutton\" data-id=\"655331e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ibutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-button\">\r\n\t\t\t<a href=\"https:\/\/sos-sw.com\/en\/case-studies\/\" class=\"octf-btn octf-btn-primary\">More case studies<\/a>\r\n\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5837ad4 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5837ad4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01e66a5 ot-flex-column-vertical\" data-id=\"01e66a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53546e9 elementor-widget elementor-widget-spacer\" data-id=\"53546e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\/\/ TOURISM &#038; SMART DESTINATIONS Connected visitor ecosystems Modern destinations are no longer just a collection of hotels, restaurants, and attractions. Visitors expect a connected experience throughout their entire journey, while destinations need data to effectively manage development, promotion, and sustainable growth. The biggest challenge remains the fragmentation of providers and a lack of insight [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15177","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/pages\/15177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/comments?post=15177"}],"version-history":[{"count":6,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/pages\/15177\/revisions"}],"predecessor-version":[{"id":15859,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/pages\/15177\/revisions\/15859"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media?parent=15177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}