{"id":16311,"date":"2026-10-10T22:02:26","date_gmt":"2026-10-10T21:02:26","guid":{"rendered":"https:\/\/sos-sw.com\/?page_id=16311"},"modified":"2026-10-10T22:02:26","modified_gmt":"2026-10-10T21:02:26","slug":"z-centar","status":"publish","type":"page","link":"https:\/\/sos-sw.com\/en\/z-centar\/","title":{"rendered":"Z Centar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16311\" class=\"elementor elementor-16311\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2508c4 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2508c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a945ce ot-flex-column-vertical\" data-id=\"7a945ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bf3846 elementor-widget elementor-widget-spacer\" data-id=\"7bf3846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ed67b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b1ed67b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How did Z Centar transform gift card sales into a modern, self-service experience while reducing manual work and unlocking real-time customer data?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cf867 elementor-widget elementor-widget-spacer\" data-id=\"c3cf867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1277d elementor-widget elementor-widget-text-editor\" data-id=\"4c1277d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By introducing SmartGifty together with a dedicated self-service kiosk, Z Centar replaced a largely manual gift card process with a modern digital solution. Visitors can purchase gift cards independently, while the shopping centre gains a centralized system for managing transactions, reducing paper-based administration, and collecting valuable customer data in real time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd33003 elementor-widget elementor-widget-spacer\" data-id=\"fd33003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2277857 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2277857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5845225 elementor-widget elementor-widget-spacer\" data-id=\"5845225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8863f10 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8863f10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc8886b ot-flex-column-vertical\" data-id=\"bc8886b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7167e66 elementor-widget elementor-widget-heading\" data-id=\"7167e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From manual gift card management to smart self-service<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fc5db elementor-widget elementor-widget-spacer\" data-id=\"33fc5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc50f3 elementor-widget elementor-widget-text-editor\" data-id=\"8dc50f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\"><div class=\"flex flex-col text-sm pb-25\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"a8bf800d-39b9-430b-ab4c-9fef9be2ce7a\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"b6928882-fc9c-4887-972a-46ac245bb4a5\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-3\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"><p class=\"isSelectedEnd\">Z Centar is a modern shopping destination in Zagreb, bringing together retail, services, food and leisure. As customer expectations increasingly move towards faster and more convenient digital experiences, the shopping centre saw an opportunity to modernize the way visitors purchase gift cards.<\/p><p class=\"isSelectedEnd\">The goal was to make gift card purchasing easier for customers while reducing manual work for the team and creating better visibility over gift card activity.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f36e33 ot-flex-column-vertical\" data-id=\"2f36e33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba29d73 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ba29d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/elementor\/thumbs\/Z-Centar_Final-28-1200x600-1-rtcybhh08vxc78a1m8yl2fs90ibctfp0f3rfv370sk.webp\" title=\"Z-Centar_Final-28-1200\u00d7600\" alt=\"Z-Centar_Final-28-1200x600\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44349cc ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44349cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cfa988 ot-flex-column-vertical\" data-id=\"4cfa988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5658016 elementor-widget elementor-widget-spacer\" data-id=\"5658016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-508df12b ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"508df12b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e46259e ot-flex-column-vertical\" data-id=\"1e46259e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53bb9ec elementor-section-full_width elementor-section-content-middle ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"53bb9ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3c30b2a ot-flex-column-vertical\" data-id=\"3c30b2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c48d088 elementor-widget elementor-widget-text-editor\" data-id=\"c48d088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"color: #000000; outline-color: currentcolor; outline-style: none;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">The business challenge<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4919b5d elementor-widget elementor-widget-spacer\" data-id=\"4919b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2d932 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ad2d932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Gift card sales traditionally involved staff assistance at a physical customer service point. This meant customers had to wait for an employee, while the team spent time handling routine transactions and administration.<\/p><p>Paper-based processes also made it harder to maintain an immediate overview of sales and customer activity. Z Centar therefore needed a more efficient approach that could improve the customer experience while giving the shopping centre better control and access to real-time information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-403c30e ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"403c30e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f247d4f ot-flex-column-vertical\" data-id=\"f247d4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cde5d6 elementor-widget elementor-widget-spacer\" data-id=\"8cde5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5cec5f ot-layout_block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5cec5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb82880 ot-flex-column-vertical\" data-id=\"fb82880\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c42d7 elementor-widget elementor-widget-heading\" data-id=\"47c42d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The solution: SmartGifty and a dedicated self-service kiosk\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a816a5 elementor-widget elementor-widget-spacer\" data-id=\"9a816a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ebb28 elementor-widget elementor-widget-text-editor\" data-id=\"62ebb28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Z Center implemented SmartGifty together with a dedicated self-service kiosk installed at the shopping centre.<\/p><p class=\"isSelectedEnd\">The kiosk allows visitors to purchase gift cards independently, without requiring staff assistance for every transaction. Behind the customer-facing experience, SmartGifty manages the gift card process digitally, recording transactions and providing Z Centar with a centralized overview of activity in real time.<\/p><p>This combination of self-service and digital management reduces manual and paper-based processes while making gift card sales more convenient for visitors and easier to manage for the shopping centre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5dc98d0 ot-flex-column-vertical\" data-id=\"5dc98d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9352b3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b9352b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/elementor\/thumbs\/883x600-768x522-1-rtcyf0d7vir1ql5q19t7x1rh7ixwokorwjtznfyw5a.webp\" title=\"883\u00d7600-768\u00d7522\" alt=\"883x600-768x522\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ce460 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ce460\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2b004f ot-flex-column-vertical\" data-id=\"c2b004f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a7e476 elementor-widget elementor-widget-spacer\" data-id=\"8a7e476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b0e25 elementor-widget elementor-widget-accordion\" data-id=\"d9b0e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2281\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2281\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">The guest experience?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2281\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2281\"><p class=\"docData;DOCY;v5;4260;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\">For visitors, the new process is designed to be simple and intuitive.<\/p><p>Instead of having to find an employee and wait for assistance, customers can approach the self-service kiosk and purchase a gift card on their own. This gives them greater freedom over when and how they complete the transaction.<\/p><p>The experience is particularly valuable during busy periods, when customer service points can become occupied with multiple requests. By moving routine gift card purchases to a self-service environment, Z Centar can allow visitors to complete the process independently while employees remain available for tasks that require personal assistance.<\/p><p>The technology therefore stays in the background. From the visitor&#8217;s perspective, the result is simply a faster and more convenient way to give the gift of choice.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2282\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2282\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What does this mean for Z Centar?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2282\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2282\"><p class=\"docData;DOCY;v5;4828;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\">For Z Centar, the implementation goes beyond introducing a new way to sell gift cards.<\/p><p>The self-service kiosk reduces the amount of manual work required for routine transactions and allows the shopping centre to make the gift card product available through a more flexible sales channel.<\/p><p>At the same time, SmartGifty provides real-time data about gift card activity. Instead of relying solely on manually collected information, the shopping centre can gain a clearer picture of sales and customer interaction with the product.<\/p><p>This data can become an important foundation for future marketing and loyalty activities. Understanding when customers purchase gift cards, how the product is used, and how activity changes over time gives the shopping centre valuable insight into customerbehaviour.<\/p><p>The implementation also creates opportunities to connect gift cards with broader loyalty and customer engagement initiatives in the future.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2283\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2283\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Key advantages<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2283\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2283\"><ul><li><b>Self-service gift card sales:<\/b> Visitors can purchase gift cards independently through a dedicated kiosk, reducing the need for staff assistance during routine transactions.<\/li><li><b>Reduced manual work and paper administration:<\/b> Digital management simplifies the processes behind gift card sales and reduces reliance on traditional paperwork.<\/li><li><b>Real-time customer data:<\/b> SmartGifty provides access to up-to-date transaction data, giving Z Centar better insight into gift card sales and customer activity.<\/li><li><b>Better customer experience:<\/b> A simple self-service process gives visitors greater freedom and convenience when purchasing gifts.<\/li><li><b>Foundation for loyalty and marketing:<\/b> The data generated through the platform can support future customer engagement, personalization, and loyalty initiatives.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fba3e4 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fba3e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f38031 ot-flex-column-vertical\" data-id=\"2f38031\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f3b422 elementor-widget elementor-widget-spacer\" data-id=\"3f3b422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b924f2 elementor-widget elementor-widget-spacer\" data-id=\"0b924f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-01b757b ot-layout_block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01b757b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa75329 ot-flex-column-vertical\" data-id=\"aa75329\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-823dbb5 elementor-widget elementor-widget-heading\" data-id=\"823dbb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The result and long-term value\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e10ae elementor-widget elementor-widget-spacer\" data-id=\"91e10ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc51cd elementor-widget elementor-widget-spacer\" data-id=\"7bc51cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76cd0f elementor-widget elementor-widget-text-editor\" data-id=\"d76cd0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p 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implementation of SmartGifty at Z Centar demonstrates how a relatively simple customer-facing product can become an important part of a shopping centre&#8217;s digital ecosystem.<\/p><p>By combining a self-service kiosk with a centralized gift card management platform, Z Centar has made the purchasing process more convenient for visitors while reducing the administrative workload associated with traditional gift card sales.<\/p><p>More importantly, the project turns gift card transactions into a source of real-time business information. Instead of treating every gift card simply as a physical product, the shopping centre can use the underlying transaction data to better understand customer behaviour and identify opportunities for future engagement.<\/p><p>The solution also provides a scalable foundation for further digitalization. As customer expectations continue to evolve, Z Centar can build on the existing SmartGifty infrastructure by connecting gift cards with loyalty, marketing automation, and other customer engagement activities.<\/p><p>The project shows that digital transformation does not always require a complex customer journey. Sometimes, the biggest improvement comes from making one familiar process simpler for the customer while making the entire operation smarter behind the scenes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bc9c837 ot-flex-column-vertical\" data-id=\"bc9c837\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-599cedc elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"599cedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/elementor\/thumbs\/1748344827589-720x960-1-rtcy5ap995gdrn9mr2o05i0086td564mkh5d4ideys.png\" title=\"1748344827589-720\u00d7960\" alt=\"1748344827589-720x960\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d116f49 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d116f49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31f522a ot-flex-column-vertical\" data-id=\"31f522a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34f217f elementor-widget elementor-widget-spacer\" data-id=\"34f217f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea494b8 elementor-widget elementor-widget-spacer\" data-id=\"ea494b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1b7a4c ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1b7a4c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61a9d8d ot-flex-column-vertical\" data-id=\"61a9d8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb2ab01 elementor-widget elementor-widget-spacer\" data-id=\"cb2ab01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbf719 elementor-widget elementor-widget-iserv_box_2\" data-id=\"7fbf719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iserv_box_2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"serv-box-2 s2\">\r\n\t\t\t<span class=\"big-number\"><\/span>\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        <i aria-hidden=\"true\" class=\"fas fa-info-circle\"><\/i>\t\t\t    \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Looking for ways to unify gift cards, loyalty programs, and visitors into a seamless digital experience?<\/h5>\r\n\t\t\t\t<div><\/div>\r\n\t\t\t\t<a href=\"https:\/\/sos-sw.com\/en\/get-started\/\" class=\"btn-details\"><i class=\"flaticon-right-arrow-1\"><\/i> Contact us for a no-obligation consultation.<\/a>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78d6c30 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78d6c30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b22bda7 ot-flex-column-vertical\" data-id=\"b22bda7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82aeaff elementor-widget elementor-widget-spacer\" data-id=\"82aeaff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9903d7f ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9903d7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c15f45 ot-flex-column-vertical\" data-id=\"4c15f45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8164cbb elementor-section-full_width elementor-section-content-middle ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"8164cbb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5eb1f85 ot-flex-column-vertical\" data-id=\"5eb1f85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e6b9ac elementor-widget elementor-widget-text-editor\" data-id=\"7e6b9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Do you want to find out more?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3b13a elementor-widget elementor-widget-text-editor\" data-id=\"cd3b13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn more about the SmartGifty solution and discover how to unify gift cards, loyalty programs, marketing automation, and analytics into a single, seamless ecosystem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c189b8e elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c189b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/sos-sw.com\/en\/gift-card-management-solution\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE ABOUT SMARTGIFTY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How did Z Centar transform gift card sales into a modern, self-service experience while reducing manual work and unlocking real-time customer data? By introducing SmartGifty together with a dedicated self-service kiosk, Z Centar replaced a largely manual gift card process with a modern digital solution. Visitors can purchase gift cards independently, while the shopping centre [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16311","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/pages\/16311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/comments?post=16311"}],"version-history":[{"count":7,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/pages\/16311\/revisions"}],"predecessor-version":[{"id":16327,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/pages\/16311\/revisions\/16327"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media?parent=16311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}