{"id":16685,"date":"2026-10-10T20:45:59","date_gmt":"2026-10-10T19:45:59","guid":{"rendered":"https:\/\/sos-sw.com\/astri-group\/"},"modified":"2026-10-10T21:31:57","modified_gmt":"2026-10-10T20:31:57","slug":"astri-group","status":"publish","type":"page","link":"https:\/\/sos-sw.com\/en\/astri-group\/","title":{"rendered":"Astri Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16685\" class=\"elementor elementor-16685 elementor-16669\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2508c4 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2508c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a945ce ot-flex-column-vertical\" data-id=\"7a945ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bf3846 elementor-widget elementor-widget-spacer\" data-id=\"7bf3846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ed67b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b1ed67b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How did Estonias leading shopping center network Astri Group transform its gift program from a passive banking tool into an advanced marketing ecosystem?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cf867 elementor-widget elementor-widget-spacer\" data-id=\"c3cf867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1277d elementor-widget elementor-widget-text-editor\" data-id=\"4c1277d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By transitioning from a traditional bank protocol model to the SmartGifty platform for gift card management. Moving to a closed-loop system enabled four shopping centers to deliver a unified customer experience, direct sales via self-service gift kiosks and online channels, integration with Apple Wallet and Google Wallet, and automated financial clearing alongside BI analytics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd33003 elementor-widget elementor-widget-spacer\" data-id=\"fd33003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2277857 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2277857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5845225 elementor-widget elementor-widget-spacer\" data-id=\"5845225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8863f10 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8863f10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc8886b ot-flex-column-vertical\" data-id=\"bc8886b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7167e66 elementor-widget elementor-widget-heading\" data-id=\"7167e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From banking protocols to an innovative marketing tool<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fc5db elementor-widget elementor-widget-spacer\" data-id=\"33fc5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc50f3 elementor-widget elementor-widget-text-editor\" data-id=\"8dc50f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\"><div class=\"flex flex-col text-sm pb-25\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"a8bf800d-39b9-430b-ab4c-9fef9be2ce7a\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"b6928882-fc9c-4887-972a-46ac245bb4a5\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-3\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"><p>Astri Group is the leading developer and operator of shopping and entertainment destinations in Estonia. The group manages four major commercial centers that collectively form one of the most important retail ecosystems in the country. Aiming to deliver a modern shopping experience, the team recognized that traditional gifting concepts were no longer sufficient. In a contemporary retail environment, a gift card must serve as a strategic marketing tool that builds customer loyalty, drives foot traffic, and provides comprehensive visibility into purchasing behavior rather than acting merely as a passive payment method.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f36e33 ot-flex-column-vertical\" data-id=\"2f36e33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba29d73 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ba29d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/elementor\/thumbs\/card.png-runyscn1g2y789p9u33wi91u53ow1p2gozns9rcxum.webp\" title=\"card.png\" alt=\"card.png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44349cc ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44349cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cfa988 ot-flex-column-vertical\" data-id=\"4cfa988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5658016 elementor-widget elementor-widget-spacer\" data-id=\"5658016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-508df12b ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"508df12b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e46259e ot-flex-column-vertical\" data-id=\"1e46259e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53bb9ec elementor-section-full_width elementor-section-content-middle ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"53bb9ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3c30b2a ot-flex-column-vertical\" data-id=\"3c30b2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c48d088 elementor-widget elementor-widget-text-editor\" data-id=\"c48d088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"color: #000000; outline-color: currentcolor; outline-style: none;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Business challenge<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4919b5d elementor-widget elementor-widget-spacer\" data-id=\"4919b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div 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main business challenge was migrating to a modern closed-loop system that operates uniformly across all four group centers. Replacing legacy cards presented a specific hurdle, as the original gift cards utilized magnetic stripes encoded with additional identifiers alongside the card number. By engineering a custom solution, we ensured the new system seamlessly reads the existing magnetic stripe data, enabling a fully automated and smooth card replacement process. The company required a flexible architecture supporting physical cards, e-cards, online purchasing, and balance checking for both B2C and B2B customers, as well as self-service kiosk sales. Concurrently, the project required deep technical integration with backend accounting and Business Intelligence (BI) systems, direct API connections to tenant POS systems, and a fast, simple, transparent clearing process for merchant settlements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-403c30e ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"403c30e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f247d4f ot-flex-column-vertical\" data-id=\"f247d4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cde5d6 elementor-widget elementor-widget-spacer\" data-id=\"8cde5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5cec5f ot-layout_block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5cec5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb82880 ot-flex-column-vertical\" data-id=\"fb82880\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c42d7 elementor-widget elementor-widget-heading\" data-id=\"47c42d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Re\u0161itev: A flexible closed-loop ecosystem connected to BI analytics and automated financial settlement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a816a5 elementor-widget elementor-widget-spacer\" data-id=\"9a816a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ebb28 elementor-widget elementor-widget-text-editor\" data-id=\"62ebb28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"7\">To address the challenges faced by Astri Group, we deployed the comprehensive SmartGifty platform. We established a closed-loop gift card network that enables a single card to be used across all four shopping centers within the group.<\/p><p data-path-to-node=\"8\">The solution encompasses:<\/p><ul data-path-to-node=\"9\"><li><p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Omnichannel sales:<\/b> Support for physical gift cards featuring custom design options, e-gift cards, online ordering, and balance inquiries for retail customers and corporate B2B clients.<\/p><\/li><li><p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Self-service kiosks:<\/b> On-site gift kiosks allowing shoppers to choose between three card designs and load any custom amount.<\/p><\/li><li><p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Mobile wallets:<\/b> Seamless integration with Apple Wallet and Google Wallet, enabling customers to store cards on smartphones and track real-time balances.<\/p><\/li><li><p data-path-to-node=\"9,3,0\"><b data-path-to-node=\"9,3,0\" data-index-in-node=\"0\">Deep system integrations:<\/b> API connections to Astri Groups backend accounting and BI platforms, along with direct store level POS integration.<\/p><\/li><li><p data-path-to-node=\"9,4,0\"><b data-path-to-node=\"9,4,0\" data-index-in-node=\"0\">Transparent clearing and analytics:<\/b> An administrative interface that facilitates merchant settlements with a single click, providing detailed daily reports on balances, top-ups, and transaction volumes.<\/p><\/li><li><p data-path-to-node=\"9,5,0\"><b data-path-to-node=\"9,5,0\" data-index-in-node=\"0\">Legacy card migration:<\/b> Direct replacement of legacy gift cards within SmartGifty without security risks or fraud vulnerabilities.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5dc98d0 ot-flex-column-vertical\" data-id=\"5dc98d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9352b3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b9352b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/elementor\/thumbs\/Apollo-3_-_Edited-scaled-runyrswfgk76gghy1ckqjw15o0e6k1w3m9yl6y683s.webp\" title=\"Apollo-3_-_Edited\" alt=\"Apollo-3_-_Edited\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ce460 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ce460\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2b004f ot-flex-column-vertical\" data-id=\"c2b004f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a7e476 elementor-widget elementor-widget-spacer\" data-id=\"8a7e476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b0e25 elementor-widget elementor-widget-accordion\" data-id=\"d9b0e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2281\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2281\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">The guest experience<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2281\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2281\"><p class=\"docData;DOCY;v5;4269;BQiAAgAAEUgGAAAGTAYAAAMUEAAABSIQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMQDAAAAvwMAAAEEAAAAAAAAAAMYAAAATQBpAGwAYQAgAFQAcgBpAGwAbABlAHIAAgQAAABNAFQABCYAAABvAGMAdAByAHkANQBpAGgAZAAzAHMAMQBfAE0AbQB1AHoAYQByAAwOAAAAVABlAGEAbQBsAGEAYgAFKAAAADIAMAAyADYALQAwADkALQAwADMAVAAxADUAOgAxADcAOgAzADAAWgAIAQAAAAALBAAAAKa3Vl0G\/gAAAG0AYQBsAG8AIABtAGkAIABzAGUAIAB6AGQAaQAgAHQAbwAgAG4AZQBzAHAAcgBlAHQAbgBvACAAcgBlAGMAZQBuAG8ALAAgAG0AbwBnAG8ADQFlACAAZABhACAAcwBlACAAegBhAG0AZQBuAGoAYQA6AGsAagBlAHIAIABzAG8AIABiAGkAbABlACAAcABvAGwAZQBnACAAYQF0AGUAdgBpAGwAawBlACAAZABhAHIAaQBsAG4AZQAgAGsAYQByAHQAaQBjAGUAIAB6AGEAcABpAHMAYQBuAGUAIAB0AHUAZABpACAAZAByAHUAZwBlACAAbwB6AG4AYQBrAGUACeEBAAAA3AEAAAMWAAAAVABvAG0AYQB+ASAASgB1AHIAaQANAQIEAAAAVABKAAQuAAAAbwBjAHQAcgB5ADUAaQBoAGQAMwBzADEAXwB0AG8AbQBhAHoAagB1AHIAaQBjAAwOAAAAVABlAGEAbQBsAGEAYgAFKAAAADIAMAAyADYALQAwADkALQAyADgAVAAxADEAOgA1ADcAOgAwADAAWgAIAQAAAAALBAAAAPzOAFcGBAEAAEwAYQBoAGsAbwAgAGQAbwBkAGEAYQEgAG4AYQBqACAAdgAgAHMAbQBpAHMAbAB1ACwAIABkAGEAIABzAG0AbwAgAHUAcwBwAGUAbABpACAAcAByAGUAYgByAGEAdABpACAAdgAgAG4AbwB2AGUAbQAgAHMAaQBzAHQAbQB1ACAAdAB1AGQAaQAgAHQAYQAgAHoAYQBwAGkAcwAgAG4AYQAgAHQAcgBhAG4AawB1ACAAaQBuACAAcABvAHQAZQBtACwAIABkAGEAIABzAGEAbQBvAGQAZQBqAG4AbwAgAG0AZQBuAGoAYQBqAG8AIABrAGEAcgB0AGkAYwBlACAALgAuAC4ADigAAAAyADAAMgA2AC0AMAA5AC0AMgA4AFQAMAA5ADoANQA3ADoAMAAwAFoADigAAAAyADAAMgA2AC0AMAA5AC0AMAAzAFQAMQAzADoAMQA3ADoAMwAwAFoAAAAAAMQJAAAApAQAAAGvAAAAAQYSAAAAJAQAAAAAJQQAAAAAJgQAAAAACQYJAAAAJwQUAQAACwEAGgYAAAAAGwZ8AAAAABoAAAAAAwAAAAUEAAAAAAYEBAAAAAMB\/wcE\/\/\/\/\/wEaAAAAAAMAAAAFBAAAAAAGBAQAAAADAf8HBP\/\/\/\/8CGgAAAAADAAAABQQAAAAABgQEAAAAAwH\/BwT\/\/\/\/\/AxoAAAAAAwAAAAUEAAAAAAYEBAAAAAMB\/wcE\/\/\/\/\/wLiAwAABaoCAAABmwAAAAQGHgAAAFQAaQBtAGUAcwAgAE4AZQB3ACAAUgBvAG0AYQBuAAUGHgAAAFQAaQBtAGUAcwAgAE4AZQB3ACAAUgBvAG0AYQBuAAcGHgAAAFQAaQBtAGUAcwAgAE4AZQB3ACAAUgBvAG0AYQBuAAYGHgAAAFQAaQBtAGUAcwAgAE4AZQB3ACAAUgBvAG0AYQBuAAgEGAAAAAkDAAAACAUCAAAAAAIAAFoAYQAgAG8AYgBpAHMAawBvAHYAYQBsAGMAZQAgAGMAZQBuAHQAcgBvAHYAIABzAGsAdQBwAGkAbgBlACAAQQBzAHQAcgBpACAARwByAG8AdQBwACAAagBlACAAbgBhAGsAdQBwACAAaQBuACAAdQBwAG8AcgBhAGIAYQAgAGQAYQByAGkAbABuAGUAIABrAGEAcgB0AGkAYwBlACAAaQB6AGoAZQBtAG4AbwAgAHAAcgBlAHAAcgBvAHMAdABhACwAIABwAHIAaQBsAGEAZwBvAGQAbABqAGkAdgBhACAAaQBuACAAcwBvAGQAbwBiAG4AYQAuACAASwB1AHAAZQBjACAAbABhAGgAawBvACAAawBhAHIAdABpAGMAbwAgAGsAdQBwAGkAIABuAGEAIABzAHAAbABlAHQAdQAgAGEAbABpACAAbgBlAHAAbwBzAHIAZQBkAG4AbwAgAHYAIABjAGUAbgB0AHIAdQAgAG4AYQAgAHMAYQBtAG8AcABvAHMAdAByAGUAfgFuAGUAbQAgAGQAYQByAGkAbABvAG0AYQB0AHUALAAgAGsAagBlAHIAIABiAHIAZQB6ACAAdgBuAG8AcwBhACAAbwBzAGUAYgBuAGkAaAAgAHAAbwBkAGEAdABrAG8AdgAgAGkAegBiAGUAcgBlACAAcABvAGwABRABAAABmwAAAAQGHgAAAFQAaQBtAGUAcwAgAE4AZQB3ACAAUgBvAG0AYQBuAAUGHgAAAFQAaQBtAGUAcwAgAE4AZQB3ACAAUgBvAG0AYQBuAAcGHgAAAFQAaQBtAGUAcwAgAE4AZQB3ACAAUgBvAG0AYQBuAAYGHgAAAFQAaQBtAGUAcwAgAE4AZQB3ACAAUgBvAG0AYQBuAAgEGAAAAAkDAAAACGsAAAAAZgAAAGoAdQBiAGUAbgAgAHoAbgBlAHMAZQBrACAAdABlAHIAIABuAGEAagBsAGoAdQBiAGEBbwAgAGcAcgBhAGYAaQANAW4AbwAgAHAAbwBkAG8AYgBvACAAawBhAHIAdABpAGMAZQAuAAUKAAAAAQAAAAAIAAAAAAUKAAAAAQAAAAAIAAAAAB8EAAAAWhlwEAAWBQAAAa8AAAABBhIAAAAkBAAAAAAlBAAAAAAmBAAAAAAJBgkAAAAnBBQBAAALAQAaBgAAAAAbBnwAAAAAGgAAAAADAAAABQQAAAAABgQEAAAAAwH\/BwT\/\/\/\/\/ARoAAAAAAwAAAAUEAAAAAAYEBAAAAAMB\/wcE\/\/\/\/\/wIaAAAAAAMAAAAFBAAAAAAGBAQAAAADAf8HBP\/\/\/\/8DGgAAAAADAAAABQQAAAAABgQEAAAAAwH\/BwT\/\/\/\/\/AlQEAAAFqgIAAAGbAAAABAYeAAAAVABpAG0AZQBzACAATgBlAHcAIABSAG8AbQBhAG4ABQYeAAAAVABpAG0AZQBzACAATgBlAHcAIABSAG8AbQBhAG4ABwYeAAAAVABpAG0AZQBzACAATgBlAHcAIABSAG8AbQBhAG4ABgYeAAAAVABpAG0AZQBzACAATgBlAHcAIABSAG8AbQBhAG4ACAQYAAAACQMAAAAIBQIAAAAAAgAASwBhAHIAdABpAGMAbwAgAGEAbABpACAAZQAtAGsAYQByAHQAaQBjAG8AIABsAGEAaABrAG8AIABwAHIAZQBwAHIAbwBzAHQAbwAgAGQAbwBkAGEAIAB2ACAAcwB2AG8AagAgAEEAcABwAGwAZQAgAFcAYQBsAGwAZQB0ACAAYQBsAGkAIABHAG8AbwBnAGwAZQAgAFcAYQBsAGwAZQB0ACwAIABrAGEAcgAgAG0AdQAgAG8AbQBvAGcAbwANAWEAIAB2AHAAbwBnAGwAZQBkACAAdgAgAHAAcgBlAG8AcwB0AGEAbABvACAAcwB0AGEAbgBqAGUAIAB2ACAAcgBlAGEAbABuAGUAbQAgAA0BYQBzAHUAIABuAGUAcABvAHMAcgBlAGQAbgBvACAAbgBhACAAbQBvAGIAaQBsAG4AaQAgAG4AYQBwAHIAYQB2AGkALgAgAFYAZQBsAGkAawBhACAAcAByAGUAZABuAG8AcwB0ACAAegBhACAAawB1AHAAYwBhACAAagBlACAAdAB1AGQAaQAgAHAAbwBwAG8AbABuAGEAIABzAHYAbwBiAG8AZABhACAAdQBwAG8AcgBhAGIAZQA6ACAAawBhAHIAdABpAGMAbwAsACAAawB1AHAAbABqAGUAbgBvACAAdgAgAGUAbgBlAG0AIABjAGUAbgAFggEAAAGbAAAABAYeAAAAVABpAG0AZQBzACAATgBlAHcAIABSAG8AbQBhAG4ABQYeAAAAVABpAG0AZQBzACAATgBlAHcAIABSAG8AbQBhAG4ABwYeAAAAVABpAG0AZQBzACAATgBlAHcAIABSAG8AbQBhAG4ABgYeAAAAVABpAG0AZQBzACAATgBlAHcAIABSAG8AbQBhAG4ACAQYAAAACQMAAAAI3QAAAADYAAAAdAByAHUAIABzAGsAdQBwAGkAbgBlACAAQQBzAHQAcgBpACwAIABsAGEAaABrAG8AIABiAHIAZQB6ACAAbwBtAGUAagBpAHQAZQB2ACAAdQBwAG8AcgBhAGIAbABqAGEAIAB2ACAAdgBzAGUAaAAgAGEBdABpAHIAaQBoACAAYwBlAG4AdAByAGkAaAAgAHoAYQAgAG4AYQBrAHUAcABvAHYAYQBuAGoAZQAsACAAbwBiAGkAcwBrACAAawBpAG4AYQAgAGEAbABpACAAawBvAHMAaQBsAG8ABQoAAAABAAAAAAgAAAAABQoAAAAIBQAAAA0AAAAAHwQAAAC55ZdbCgAAAAAAAAAAEQAAAACHAAAAAC0AAAABBgAAAAAJBhsAAAAnBBQBAAALAQEcAQAoBAAAAAAdAQApBMgAAAAbBgAAAAABSwAAACgBBykBByoBBysBBRMBAQgEFgAAABYEFgAAABkGCgAAAGUAbgAtAFUAUwAaBgoAAABhAHIALQBTAEEAGwYKAAAAZQBuAC0AVQBTAAIAAAAA\">For visitors to Astri Group centers, purchasing and using a gift card is straightforward, flexible, and modern. Customers can buy cards online or directly at self-service kiosks within the centers, selecting their preferred card design and loading any chosen value without entering personal data. The card or e-card can be added to Apple Wallet or Google Wallet, giving the holder immediate access to real-time balance updates on their mobile device. Shoppers enjoy total operational freedom: a card purchased at one Astri location can be used without restrictions across all four centers for retail purchases, dining, or cinema tickets.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2282\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2282\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What does this mean for Astri Group?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2282\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2282\"><p data-path-to-node=\"11\">Replacing the bank-managed model with SmartGifty gave Astri Group complete operational control over its gift program and float capital, alongside significant operational and marketing optimization:<\/p><ul><li data-path-to-node=\"12,0,0\"><b data-path-to-node=\"12,0,0\" data-index-in-node=\"0\">Marketing leverage:<\/b> The gift card evolved from a passive payment instrument into an active marketing channel for customer loyalty initiatives, promotional campaigns, and cross-center visitor traffic.<\/li><li data-path-to-node=\"12,1,0\"><b data-path-to-node=\"12,1,0\" data-index-in-node=\"0\">Automated accounting:<\/b> Manual reconciliation and lengthy invoice matching with merchants were replaced by an automated workflow and one-click transparent clearing.<\/li><li data-path-to-node=\"12,2,0\"><b data-path-to-node=\"12,2,0\" data-index-in-node=\"0\">Business Intelligence (BI):<\/b> Integration into BI systems provides leadership with accurate real-time data regarding issued, loaded, and redeemed funds, as well as total outstanding balances.<\/li><li data-path-to-node=\"12,3,0\"><b data-path-to-node=\"12,3,0\" data-index-in-node=\"0\">Capital retention:<\/b> Funds remain directly on Astri Groups bank account throughout the card lifecycle.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2283\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2283\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Key advantages<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2283\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2283\"><ul><li data-path-to-node=\"14,0,0\"><b data-path-to-node=\"14,0,0\" data-index-in-node=\"0\">Group-wide usability:<\/b> A single gift card is accepted across all four Astri Group locations, reinforcing brand equity and driving cross-property shopping.<\/li><li data-path-to-node=\"14,1,0\"><b data-path-to-node=\"14,1,0\" data-index-in-node=\"0\">Modern digital experience:<\/b> Apple and Google Wallet compatibility with real-time balance tracking, online purchasing, and self-service kiosks with customizable card artwork.<\/li><li data-path-to-node=\"14,2,0\"><b data-path-to-node=\"14,2,0\" data-index-in-node=\"0\">One-click merchant clearing:<\/b> Rapid, transparent financial settlements with retail partners executed in a single action.<\/li><li data-path-to-node=\"14,3,0\"><b data-path-to-node=\"14,3,0\" data-index-in-node=\"0\">Advanced BI analytics and API integrations:<\/b> Direct connectivity with backend analytics, accounting, and cashier systems for total operational clarity.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d116f49 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d116f49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31f522a ot-flex-column-vertical\" data-id=\"31f522a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b924f2 elementor-widget elementor-widget-spacer\" data-id=\"0b924f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0825a54 elementor-widget elementor-widget-heading\" data-id=\"0825a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Result and long-term value<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc51cd elementor-widget elementor-widget-spacer\" data-id=\"7bc51cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76cd0f elementor-widget elementor-widget-text-editor\" data-id=\"d76cd0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"container\"><div id=\"model-response-message-contentr_d38491988f4fc45a\" class=\"markdown markdown-main-panel md-content enable-luminous-fast-follows enable-updated-hr-color\" dir=\"ltr\" aria-busy=\"false\" aria-live=\"polite\"><p>By implementing SmartGifty, Astri Group successfully transformed its gift card program from a rigid financial service into a modern, digital, growth-oriented marketing and financial ecosystem. The group reduced administrative overhead, improved merchant relations through rapid settlements, and delivered a personal gift experience to customers. Over the long term, this solution equips Astri Group with total flexibility for future developments, retains capital within its center network, and supports sustainable sales growth.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f217f elementor-widget elementor-widget-spacer\" data-id=\"34f217f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea494b8 elementor-widget elementor-widget-spacer\" data-id=\"ea494b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1b7a4c ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1b7a4c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61a9d8d ot-flex-column-vertical\" data-id=\"61a9d8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb2ab01 elementor-widget elementor-widget-spacer\" data-id=\"cb2ab01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbf719 elementor-widget elementor-widget-iserv_box_2\" data-id=\"7fbf719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iserv_box_2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"serv-box-2 s2\">\r\n\t\t\t<span class=\"big-number\"><\/span>\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        <i aria-hidden=\"true\" class=\"fas fa-info-circle\"><\/i>\t\t\t    \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Looking for ways to unify gift cards, loyalty programs, and visitors into a seamless digital experience?<\/h5>\r\n\t\t\t\t<div><\/div>\r\n\t\t\t\t<a href=\"https:\/\/sos-sw.com\/en\/get-started\/\" class=\"btn-details\"><i class=\"flaticon-right-arrow-1\"><\/i> Contact us for a no-obligation consultation.<\/a>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78d6c30 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78d6c30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b22bda7 ot-flex-column-vertical\" data-id=\"b22bda7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82aeaff elementor-widget elementor-widget-spacer\" data-id=\"82aeaff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9903d7f ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9903d7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c15f45 ot-flex-column-vertical\" data-id=\"4c15f45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8164cbb elementor-section-full_width elementor-section-content-middle ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"8164cbb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5eb1f85 ot-flex-column-vertical\" data-id=\"5eb1f85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e6b9ac elementor-widget elementor-widget-text-editor\" data-id=\"7e6b9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Do you want to find out more?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3b13a elementor-widget elementor-widget-text-editor\" data-id=\"cd3b13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn more about the SmartGifty solution and discover how to unify gift cards, loyalty programs, marketing automation, and analytics into a single, seamless ecosystem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c189b8e elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c189b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/sos-sw.com\/en\/gift-card-management-solution\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE ABOUT SMARTGIFTY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How did Estonias leading shopping center network Astri Group transform its gift program from a passive banking tool into an advanced marketing ecosystem? By transitioning from a traditional bank protocol model to the SmartGifty platform for gift card management. Moving to a closed-loop system enabled four shopping centers to deliver a unified customer experience, direct [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16685","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/pages\/16685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/comments?post=16685"}],"version-history":[{"count":4,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/pages\/16685\/revisions"}],"predecessor-version":[{"id":16692,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/pages\/16685\/revisions\/16692"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media?parent=16685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}