{"id":11491,"date":"2025-06-30T09:31:14","date_gmt":"2025-06-30T08:31:14","guid":{"rendered":"https:\/\/sos-sw.com\/digital-disruptor-15\/"},"modified":"2026-07-06T12:07:59","modified_gmt":"2026-07-06T11:07:59","slug":"digital-disruptor-15","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/en\/digital-disruptor-15\/","title":{"rendered":"Digital Disruptor #15"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11491\" class=\"elementor elementor-11491 elementor-11486\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4005e228 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4005e228\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-203349fe ot-flex-column-vertical\" data-id=\"203349fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-110be397 elementor-widget elementor-widget-text-editor\" data-id=\"110be397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong>Loyalty Programs: Essential Strategy or Just Another Buzzword?<\/strong><\/p>\n\n\n\n<p>You\u2019ve heard it before. Everyone&#8217;s talking about loyalty programs. \u201cLoyalty, loyalty, loyalty\u201d \u2014 it&#8217;s become the marketing world\u2019s favorite echo.<\/p>\n\n\n\n<p>By now, it might even make you roll your eyes and think,&nbsp;<em>\u201cHere we go again. Another \u2018expert\u2019 telling me why I absolutely need one.\u201d<\/em><\/p>\n\n\n\n<p>Fair. I get it. The world is full of self-proclaimed gurus who\u2019ve skimmed one book or article and now think they\u2019ve cracked the code.<\/p>\n\n\n\n<p>But what\u2019s often missing from the conversation?<br><strong>Plain common sense.<\/strong><\/p>\n\n\n\n<p><strong>Drowning in Information, Starving for Clarity<\/strong><\/p>\n\n\n\n<p>There\u2019s been a flood of advice about loyalty programs \u2014 maybe even too much. And ironically, all this information has only created more confusion.<\/p>\n\n\n\n<p>Businesses are left wondering:&nbsp;<em>\u201cIt sounds useful, but&#8230; do we really need it?\u201d<\/em>&nbsp;And that\u2019s when the excuses start rolling in.<\/p>\n\n\n\n<p>Many don\u2019t realize:&nbsp;<strong>you don\u2019t need to start with a complicated system.<\/strong>&nbsp;Even small steps matter \u2014 if they\u2019re done sincerely.<\/p>\n\n\n\n<p>If you&#8217;re only launching a program because your competitors have one, you&#8217;ll attract bargain hunters \u2014 and little else. But if you approach it with heart and intention, results will follow.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-dominant-color=\"d5e6ee\" data-has-transparency=\"true\" style=\"--dominant-color: #d5e6ee;\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" alt=\"Digital Disruptor #1\" class=\"has-transparency wp-image-9598\" width=\"236\" height=\"244\"\/><\/figure>\n\n\n\n<p>What awaits you in Digital Disruptor #15?<\/p>\n\n\n\n<ul>\n<li><strong><em>Loyalty Programs: Essential Strategy or Just Another Buzzword?<\/em><\/strong><em> <\/em><strong><em>&#8211; Challenges of digitalization in certain business processes.<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Homo Urbanus \u2013 How We Traded Roots for Cables<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Start using gift cards \u2013 Watch the video (before your <strong>competitors do<\/strong>).<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Join the Digital Disruptor community and change your perspective on business and technology.  <\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/992\" style=\"border-radius:18px;background-color:#18c3cc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>READ THE FULL NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.com\/en\/subscribe-to-newsletter\/\" style=\"border-radius:18px;background-color:#18c3cc\"><strong>SUBSCRIBE TO THE NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Loyalty Programs: Essential Strategy or Just Another Buzzword? You\u2019ve heard it before. Everyone&#8217;s talking about loyalty programs. \u201cLoyalty, loyalty, loyalty\u201d \u2014 it&#8217;s become the marketing world\u2019s favorite echo. By now, it might even make you roll your eyes and think,&nbsp;\u201cHere we go again. Another \u2018expert\u2019 telling me why I absolutely need one.\u201d Fair. I get [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,70],"tags":[],"class_list":["post-11491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-disruptor","category-digital-disruptor-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/11491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/comments?post=11491"}],"version-history":[{"count":6,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/11491\/revisions"}],"predecessor-version":[{"id":15698,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/11491\/revisions\/15698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media\/11532"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media?parent=11491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/categories?post=11491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/tags?post=11491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}