{"id":12895,"date":"2025-10-19T21:54:59","date_gmt":"2025-10-19T20:54:59","guid":{"rendered":"https:\/\/sos-sw.com\/?p=12895"},"modified":"2026-07-06T12:08:03","modified_gmt":"2026-07-06T11:08:03","slug":"digital-disruptor-23","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/en\/digital-disruptor-23\/","title":{"rendered":"Digital Disruptor #23"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

Smart solutions? Only if they help people.<\/strong><\/p>\n\n\n\n

Recently, I attended an international shopping centre conference in Istanbul. I was invited to join a panel discussion on smart solutions for more effective shopping centre and retail management.<\/em><\/strong> My part focused on loyalty programs, gift cards, system integrations, and how to use data generated from them.<\/p>\n\n\n\n

When they say \u201csmart solutions\u201d<\/strong><\/h3>\n\n\n\n

One of the questions was: \u201cWhen you hear the term \u2018smart solutions,\u2019 what does it mean to you – technology, process, or people?\u201d The answer is simple: all three. But the order matters. First people, then processes, and only then technology.<\/p>\n\n\n\n

If you start the other way around, technology works – but it has no real value. It exists for its own sake. Technology is the connector – it helps link processes and people. Think of gift card or loyalty systems like the ones we provide – they digitalize the process, make it faster, clearer, more transparent, and give us the data we need to understand customer behavior better.<\/p>\n\n\n

\n
\"Digital<\/figure>\n<\/div>\n\n\n

What awaits you in Digital Disruptor #23?<\/p>\n\n\n\n