{"id":14668,"date":"2026-05-24T21:33:21","date_gmt":"2026-05-24T20:33:21","guid":{"rendered":"https:\/\/sos-sw.com\/digital-disruptor-38\/"},"modified":"2026-08-25T10:20:27","modified_gmt":"2026-08-25T09:20:27","slug":"digital-disruptor-38","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/en\/digital-disruptor-38\/","title":{"rendered":"Digital Disruptor #38"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14668\" class=\"elementor elementor-14668 elementor-14663\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d8e6a2d ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d8e6a2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-7047a675 ot-flex-column-vertical\" data-id=\"7047a675\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a172450 elementor-widget elementor-widget-text-editor\" data-id=\"3a172450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>It is time for a new perspective on the customer.<\/p>\n\n\n\n<p>What if the biggest challenge is not that the customer has changed, but our unwillingness to change the way we look at them?<\/p>\n\n\n\n<p>Maybe a discount is no longer enough.<\/p>\n\n\n\n<p>Maybe digitalization by itself does not mean progress. Maybe a shopping center is not just a place of sales, but a place of relationships, experiences, and trust. <\/p>\n\n\n\n<p>This issue opens the question of a change in perspective: how do we move from a world of transactions to a world of understanding the customer? How do we use technology not to create more noise, but more meaning? And how do we build an offer we stand behind so firmly that we are not selling the customer a promise, but certainty?  <\/p>\n\n\n\n<p>It is time to look beyond discounts, beyond established models, and beyond traditional sales. That is where new horizons begin. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-dominant-color=\"d5e6ee\" data-has-transparency=\"true\" style=\"--dominant-color: #d5e6ee;\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" alt=\"Digital Disruptor #1\" class=\"has-transparency wp-image-9598\" width=\"236\" height=\"244\"\/><\/figure>\n\n\n\n<p>What awaits you in Digital Disruptor #38?<\/p>\n\n\n\n<ul>\n<li><strong><em>A VIP club is not a loyalty programme. It is a decision to understand the customer better (Jurij Triller)  <\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Are You Offering the Righ Guarantee? (Bo\u0161tjan <\/em> <em><strong>Bel\u010di\u010d<\/strong>)<\/em><\/strong><\/li>\n\n\n\n<li><em><strong>Yin and Yang of the Shopping Center<\/strong> <\/em><strong><em>(Mila Triller)<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Useful AI tools<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Join the Digital Disruptor community and change your perspective on business and technology. <\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1359\" style=\"border-radius:18px;background-color:#18c3cc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong><strong><strong><strong><strong><strong><strong>READ THE WHOLE NEWSLETTER<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.com\/en\/subscribe-to-newsletter\/\" style=\"border-radius:18px;background-color:#18c3cc\"><strong><strong><strong><strong><strong><strong><strong><strong>SUBSCRIBE TO THE NEWSLETTER<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It is time for a new perspective on the customer. What if the biggest challenge is not that the customer has changed, but our unwillingness to change the way we look at them? Maybe a discount is no longer enough. Maybe digitalization by itself does not mean progress. Maybe a shopping center is not just [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,95],"tags":[],"class_list":["post-14668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-disruptor-en","category-home-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/14668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/comments?post=14668"}],"version-history":[{"count":4,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/14668\/revisions"}],"predecessor-version":[{"id":15836,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/14668\/revisions\/15836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media\/14666"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media?parent=14668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/categories?post=14668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/tags?post=14668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}