{"id":15011,"date":"2026-06-09T19:17:10","date_gmt":"2026-06-09T18:17:10","guid":{"rendered":"https:\/\/sos-sw.com\/digital-disruptor-39\/"},"modified":"2026-08-25T10:20:26","modified_gmt":"2026-08-25T09:20:26","slug":"digital-disruptor-39","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/en\/digital-disruptor-39\/","title":{"rendered":"Digital Disruptor #39"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15011\" class=\"elementor elementor-15011 elementor-15005\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76ab44aa ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76ab44aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-644fa4c2 ot-flex-column-vertical\" data-id=\"644fa4c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5de8eb0e elementor-widget elementor-widget-text-editor\" data-id=\"5de8eb0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong>The Experience Era: Why People Choose Feelings, Not Products<\/strong><\/p>\n\n\n\n<p>What do a shopping center, a chamber of commerce, and a weekend in the mountains have in common?<\/p>\n\n\n\n<p>At first glance \u2013 nothing.<\/p>\n\n\n\n<p>Yet all three raise the same question:<\/p>\n\n\n\n<p>How can we use technology to make life easier for people without losing what makes us human?<\/p>\n\n\n\n<p>In the new edition,&nbsp;<strong>Jurij Triller<\/strong>&nbsp;writes about how retail is increasingly adopting the logic of hospitality, why the customer is becoming a guest, and why the destinations of the future will succeed primarily because they will know how to better understand&nbsp;their visitors.<\/p>\n\n\n\n<p><strong>Gordana Kisila<\/strong>k from GZS ZOR (Chamber of Commerce and Industry of Slovenia) reminds us that digitalization should save businesses time, not create more clicks and additional administrative burdens.<\/p>\n\n\n\n<p><strong>Mila Triller&nbsp;<\/strong>opens an even more personal question: as AI becomes infrastructure, will we still know how to enjoy an hour without a screen, a conversation without rushing, and the feeling of truly belonging somewhere?<\/p>\n\n\n\n<p>We no longer live only in the economy of products. We live in the economy of feelings.<\/p>\n\n\n\n<p>Technology can measure, connect, and predict.<\/p>\n\n\n\n<p>But it cannot create a sense of welcome, trust, or belonging on our behalf.<\/p>\n\n\n\n<p>This edition is for everyone who believes that the future of retail, destinations, and business will not simply be more digital.<\/p>\n\n\n\n<p>It will be more human \u2014 or people simply won\u2019t choose it.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-dominant-color=\"d5e6ee\" data-has-transparency=\"true\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" alt=\"Digital Disruptor #1\" class=\"has-transparency wp-image-9598\" style=\"--dominant-color: #d5e6ee; width:236px;height:244px\" srcset=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png 1024w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-300x300.png 300w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-150x150.png 150w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-768x768.png 768w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1536x1536.png 1536w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-720x720.png 720w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What awaits you in Digital Disruptor #39?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em><strong>The Experience Era: How Retail Is Learning from Hospitality<\/strong>\u00a0(Jurij Triller)\u00a0<\/em><\/strong><\/li>\n\n\n\n<li><strong><em><strong>Digitalization Must Save Companies Time, Not Create New Obligations<\/strong><\/em><\/strong> <strong><em>(Gordana Kisilak)<\/em><\/strong><\/li>\n\n\n\n<li><strong><em><strong>Will We Know How to Remain Human?<\/strong><\/em><\/strong><em>\u00a0<\/em><strong><em>(Mila Triller)<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Video \u2013 Why your gift card program is losing money?<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Join the Digital Disruptor community and change your perspective on business and technology.<\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-text-align-center has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1376\" style=\"border-radius:18px;background-color:#18c3cc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>READ THE WHOLE NEWSLETTER<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-text-align-center has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/sos-sw.com\/en\/subscribe-to-newsletter\/\" style=\"border-radius:18px;background-color:#18c3cc\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>SUBSCRIBE TO THE NEWSLETTER<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Experience Era: Why People Choose Feelings, Not Products What do a shopping center, a chamber of commerce, and a weekend in the mountains have in common? At first glance \u2013 nothing. Yet all three raise the same question: How can we use technology to make life easier for people without losing what makes us [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,95],"tags":[],"class_list":["post-15011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-disruptor-en","category-home-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/15011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/comments?post=15011"}],"version-history":[{"count":3,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/15011\/revisions"}],"predecessor-version":[{"id":15842,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/15011\/revisions\/15842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media\/15008"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media?parent=15011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/categories?post=15011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/tags?post=15011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}