{"id":16442,"date":"2026-09-28T12:50:08","date_gmt":"2026-09-28T11:50:08","guid":{"rendered":"https:\/\/sos-sw.com\/digital-disruptor-43\/"},"modified":"2026-09-28T13:10:02","modified_gmt":"2026-09-28T12:10:02","slug":"digital-disruptor-43","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/en\/digital-disruptor-43\/","title":{"rendered":"Digital Disruptor #43"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16442\" class=\"elementor elementor-16442 elementor-16434\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f245bfa ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f245bfa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d069b62 ot-flex-column-vertical\" data-id=\"1d069b62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3eba05 elementor-widget elementor-widget-text-editor\" data-id=\"d3eba05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"1\">Does more technology always mean more progress?<\/p><p data-path-to-node=\"1\">Not necessarily.<\/p><p data-path-to-node=\"1\">A new app, AI, or automation only has true value when it solves a real problem and has a clear objective.<\/p><p data-path-to-node=\"1\">In the new edition of Digital Disruptor, we therefore don&#8217;t just talk about what technology enables, but primarily about how to use it meaningfully.<\/p><p data-path-to-node=\"1\">Jurij Triller reflects on why technology cannot replace clear goals and well-structured processes.<\/p><p data-path-to-node=\"1\">And together with Marleen Kirss from Astri Group, we look into an environment where digitalization is no longer just a project, but a part of everyday business\u2014from SmartGifty and data to automation and AI.<\/p><p data-path-to-node=\"1\">Because the future isn&#8217;t a question of technology itself. The question is what we will do with it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d5df1 elementor-widget elementor-widget-spacer\" data-id=\"00d5df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6ff9a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6a6ff9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" class=\"attachment-large size-large wp-image-9599\" alt=\"Digital Disruptor #1\" srcset=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png 1024w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-300x300.png 300w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-150x150.png 150w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-768x768.png 768w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1536x1536.png 1536w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-720x720.png 720w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79dcdb elementor-widget elementor-widget-spacer\" data-id=\"f79dcdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0be492 elementor-widget elementor-widget-text-editor\" data-id=\"e0be492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What awaits you in Digital Disruptor #43?<\/p><ul><li><p data-path-to-node=\"8,0,0\"><strong>Technology Does Not Solve Unclear Goals<\/strong> (Jurij Triller)<\/p><\/li><li><p data-path-to-node=\"8,1,0\"><strong>One Step Ahead: How Astri Is Building the Future of Shopping Destinations<\/strong> (Marleen Kirss)<\/p><\/li><li><p data-path-to-node=\"8,2,0\"><strong>Growth Comes at a Cost<\/strong> (Mila Triller)<\/p><\/li><li><p data-path-to-node=\"8,3,0\"><strong>Usefull AI tools<\/strong><\/p><\/li><\/ul><p>Join the Digital Disruptor community and change your perspective on business and technology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ee54b elementor-widget elementor-widget-spacer\" data-id=\"54ee54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30054aa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"30054aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1480\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ THE WHOLE NEWSLETTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f68ded elementor-widget elementor-widget-spacer\" data-id=\"3f68ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b5e43 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"59b5e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sos-sw.com\/en\/subscribe-to-newsletter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SUBSCRIBE TO THE NEWSLETTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Does more technology always mean more progress? Not necessarily. A new app, AI, or automation only has true value when it solves a real problem and has a clear objective. In the new edition of Digital Disruptor, we therefore don&#8217;t just talk about what technology enables, but primarily about how to use it meaningfully. Jurij [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,95],"tags":[],"class_list":["post-16442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-disruptor-en","category-home-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/16442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/comments?post=16442"}],"version-history":[{"count":4,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/16442\/revisions"}],"predecessor-version":[{"id":16449,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/16442\/revisions\/16449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media\/16438"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media?parent=16442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/categories?post=16442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/tags?post=16442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}