{"id":16820,"date":"2026-10-28T22:55:59","date_gmt":"2026-10-28T21:55:59","guid":{"rendered":"https:\/\/sos-sw.com\/?p=16820"},"modified":"2026-10-28T23:09:14","modified_gmt":"2026-10-28T22:09:14","slug":"digital-disruptor-45","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/en\/digital-disruptor-45\/","title":{"rendered":"Digital Disruptor #45"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16820\" class=\"elementor elementor-16820\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f245bfa ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f245bfa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d069b62 ot-flex-column-vertical\" data-id=\"1d069b62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3eba05 elementor-widget elementor-widget-text-editor\" data-id=\"d3eba05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What convinces customers to come back?<\/strong><\/p><p>It\u2019s not always the lowest price. And offering more loyalty points isn\u2019t necessarily the answer either.<\/p><p>In the new <strong>45th edition of Digital Disruptor<\/strong>, we explore how a one-time visit can develop into a longer-term relationship.<\/p><p>Jurij Triller looks at gift cards as the starting point of a customer relationship and explores how data can support better decisions and more effective loyalty programmes.<\/p><p>Bo\u0161tjan Bel\u010di\u010d explains why physical stores shouldn\u2019t compete with online retailers on price alone, but focus on what they can offer that online shopping can\u2019t: an experience.<\/p><p>Mila Triller raises another question: do more visits and higher spending really mean a better customer experience?<\/p><p>Because it\u2019s not just about how many people show up.<\/p><p><strong>It\u2019s about understanding why they want to come back.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d5df1 elementor-widget elementor-widget-spacer\" data-id=\"00d5df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6ff9a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6a6ff9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" class=\"attachment-large size-large wp-image-9599\" alt=\"Digital Disruptor #1\" srcset=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png 1024w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-300x300.png 300w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-150x150.png 150w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-768x768.png 768w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1536x1536.png 1536w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-720x720.png 720w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79dcdb elementor-widget elementor-widget-spacer\" data-id=\"f79dcdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0be492 elementor-widget elementor-widget-text-editor\" data-id=\"e0be492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What awaits you in Digital Disruptor #45?<\/p><ul><li><p data-path-to-node=\"8,0,0\"><strong>A Gift Card Opens the Door to a New Customer. Data Helps Build Their Loyalty.<\/strong> (Jurij Triller)<\/p><\/li><li><p data-path-to-node=\"8,2,0\"><strong>Do You Also Tremble Before Online Competition?<\/strong> (Bo\u0161tjan Bel\u010di\u010d)<\/p><\/li><li><strong>We Optimize Experiences. But Do We Know How They Affect Us?<\/strong> (Mila Triller)<\/li><li><strong>Useful AI tools<\/strong><\/li><\/ul><p>Join the Digital Disruptor community and change your perspective on business and technology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ee54b elementor-widget elementor-widget-spacer\" data-id=\"54ee54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30054aa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"30054aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1526\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ THE WHOLE NEWSLETTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f68ded elementor-widget elementor-widget-spacer\" data-id=\"3f68ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b5e43 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"59b5e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sos-sw.com\/en\/subscribe-to-newsletter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SUBSCRIBE TO THE NEWSLETTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The latest issue of the Digital Disruptor newsletter explores cybersecurity through a first-hand account of an attack, business preparedness for incidents, and the culture of everyday work. Jurij Triller openly shares his experience of an attack on internal and testing servers, Aleksej Kranjec from HC Center explains the importance of tested business continuity plans, while Mila Triller examines how constant urgency and the fear of admitting mistakes increase risk. The shared message is clear: security is built through technology, responsible leadership, and an environment that gives people time to stop and verify.<\/p>\n","protected":false},"author":3,"featured_media":16824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,100],"tags":[],"class_list":["post-16820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalni-disruptor-hr","category-pocetna-vijesti"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/16820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/comments?post=16820"}],"version-history":[{"count":7,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/16820\/revisions"}],"predecessor-version":[{"id":16848,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/16820\/revisions\/16848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media\/16824"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media?parent=16820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/categories?post=16820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/tags?post=16820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}