{"id":8044,"date":"2022-07-26T08:51:16","date_gmt":"2022-07-26T07:51:16","guid":{"rendered":"https:\/\/sos-sw.com\/?p=8044"},"modified":"2026-07-06T12:07:44","modified_gmt":"2026-07-06T11:07:44","slug":"connecting-the-online-and-offline-worlds","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/en\/connecting-the-online-and-offline-worlds\/","title":{"rendered":"Connecting the online and offline worlds"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8044\" class=\"elementor elementor-8044 elementor-8040\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5043ab8d ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5043ab8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-7eab34de ot-flex-column-vertical\" data-id=\"7eab34de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27c41176 elementor-widget elementor-widget-text-editor\" data-id=\"27c41176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Connecting the offline and online world is yesterday\u2019s news, but providing a good shopping customer experience is always at the center of attention. This is especially important when implementing a new product. Connecting offline and online marketing activities is about more than strengthening brand presence. It\u2019s about leveraging existing brand capital and assets to make a powerful impact.<\/p>\n\n\n\n<p>Not only, but especially marketing departments should aim to understand the offline and online buyer, their purchase behavior, experiences, and what they value. It is ever more important to use various tools to create a consistent brand experience between print, social, mobile and Web campaigns. This kind of connection can drive an intensified impact across the entire marketing ecosystem and provide better business results. While working closely with our clients, we have seen this firsthand.<\/p>\n\n\n\n<p>Offline materials (flyers, posters, \u2026) about digital, online gift cards have sprung online purchasing and clear online communication (website, social media, \u2026) about offline points of sales have decreased the number of repeating questions posed by the customer at info counters (offline points of sales). We know that offering a better offline experience while buying a gift card is closely connected to the online presence and communication about the gift card and that the online buying is greater if the offline material supports and informs about the online benefits of purchase or even about online, digital gift cards.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Connecting the offline and online world is yesterday\u2019s news, but providing a good shopping customer experience is always at the center of attention. This is especially important when implementing a new product. Connecting offline and online marketing activities is about more than strengthening brand presence. It\u2019s about leveraging existing brand capital and assets to make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,41,48],"tags":[],"class_list":["post-8044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gift-card-management","category-sistem-za-upravljanje-darilnih-kartic","category-smartgifty-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/8044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/comments?post=8044"}],"version-history":[{"count":3,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/8044\/revisions"}],"predecessor-version":[{"id":15488,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/posts\/8044\/revisions\/15488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media\/8042"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/media?parent=8044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/categories?post=8044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/en\/wp-json\/wp\/v2\/tags?post=8044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}