{"id":16637,"date":"2026-10-10T19:14:14","date_gmt":"2026-10-10T18:14:14","guid":{"rendered":"https:\/\/sos-sw.com\/?page_id=16637"},"modified":"2026-10-10T21:50:27","modified_gmt":"2026-10-10T20:50:27","slug":"cc-real","status":"publish","type":"page","link":"https:\/\/sos-sw.com\/hr\/cc-real\/","title":{"rendered":"CC Real"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16637\" class=\"elementor elementor-16637 elementor-16297\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2508c4 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2508c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a945ce ot-flex-column-vertical\" data-id=\"7a945ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bf3846 elementor-widget elementor-widget-spacer\" data-id=\"7bf3846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ed67b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b1ed67b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kako je CC Real digitalizirao upravljanje fizi\u010dkim poklon bonovima u tri trgova\u010dka centra, a da je pritom korisni\u010dko iskustvo ostalo nepromijenjeno?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cf867 elementor-widget elementor-widget-spacer\" data-id=\"c3cf867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1277d elementor-widget elementor-widget-text-editor\" data-id=\"4c1277d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uvo\u0111enjem sustava SmartGifty za pozadinsko upravljanje (back-end management), CC Real je stekao potpunu kontrolu nad cjelokupnim \u017eivotnim ciklusom svojih fizi\u010dkih poklon bonova. Sustav je povezao tisak, zalihe, izdavanje, prodaju, iskori\u0161tavanje i financijsko pra\u0107enje bonova u jedinstven digitalni proces, dok su kupci i trgovci mogli nastaviti koristiti postoje\u0107e fizi\u010dke bonove bez ikakvih promjena u na\u010dinu njihove kupnje ili tro\u0161enja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd33003 elementor-widget elementor-widget-spacer\" data-id=\"fd33003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2277857 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2277857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5845225 elementor-widget elementor-widget-spacer\" data-id=\"5845225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8863f10 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8863f10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc8886b ot-flex-column-vertical\" data-id=\"bc8886b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7167e66 elementor-widget elementor-widget-heading\" data-id=\"7167e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Od ru\u010dnog upravljanja bonovima do potpune digitalne kontrole<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fc5db elementor-widget elementor-widget-spacer\" data-id=\"33fc5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc50f3 elementor-widget elementor-widget-text-editor\" data-id=\"8dc50f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\"><div class=\"flex flex-col text-sm pb-25\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"a8bf800d-39b9-430b-ab4c-9fef9be2ce7a\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"b6928882-fc9c-4887-972a-46ac245bb4a5\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-3\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"><p>CC Real jedna je od vode\u0107ih tvrtki za upravljanje trgova\u010dkim centrima u Europi i \u0161ire. U Hrvatskoj tvrtka upravlja s tri trgova\u010dka centra pod nazivom City Center one \u2013 s dvije lokacije u Zagrebu i jednom u Splitu. Na svim tim lokacijama poklon bonovi predstavljali su vrijednu ponudu za kupce i va\u017eno komercijalno sredstvo za trgova\u010dke centre i njihove zakupce.<\/p><p>Me\u0111utim, iako je proces usmjeren prema kupcima dobro funkcionirao, administrativni procesi iza fizi\u010dkih bonova postajali su sve slo\u017eeniji. CC Real je trebao u\u010dinkovitiji na\u010din za upravljanje izdavanjem bonova, zalihama, prodajom, iskori\u0161tavanjem i financijskom kontrolom na vi\u0161e lokacija, a da pritom ne prisiljava kupce ili trgovce na promjenu usvojenog na\u010dina kori\u0161tenja bonova.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f36e33 ot-flex-column-vertical\" data-id=\"2f36e33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba29d73 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ba29d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/elementor\/thumbs\/CCO_poklon-bon_web_1200x700_1-1180x585-1-rtcx2hx35ccaj3mjbawe8ah1hm1xey3hwfptzbwckm.webp\" title=\"CCO_poklon-bon_web_1200x700_1-1180\u00d7585\" alt=\"CCO_poklon-bon_web_1200x700_1-1180x585\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44349cc ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44349cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cfa988 ot-flex-column-vertical\" data-id=\"4cfa988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5658016 elementor-widget elementor-widget-spacer\" data-id=\"5658016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-508df12b ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"508df12b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e46259e ot-flex-column-vertical\" data-id=\"1e46259e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53bb9ec elementor-section-full_width elementor-section-content-middle ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"53bb9ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3c30b2a ot-flex-column-vertical\" data-id=\"3c30b2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c48d088 elementor-widget elementor-widget-text-editor\" data-id=\"c48d088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"color: #000000; outline-color: currentcolor; outline-style: none;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Poslovni izazov<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4919b5d elementor-widget elementor-widget-spacer\" data-id=\"4919b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2d932 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ad2d932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">CC Real je \u017eelio zadr\u017eati fizi\u010dke poklon bonove, ali uz bolju kontrolu nad njihovim upravljanjem u sva tri trgova\u010dka centra.<\/p><p class=\"isSelectedEnd\">Glavni izazov bio je pra\u0107enje cjelokupnog \u017eivotnog ciklusa bona, od tiska i zaliha do izdavanja i iskori\u0161tavanja u trgovinama koje sudjeluju u programu. Tvrtka je tako\u0111er trebala zanesljive financijske informacije, uklju\u010duju\u0107i prodaju, uplatu gotovine, brojeve ra\u010duna, pravne osobe i potro\u0161nju po trgovinama.<\/p><p class=\"isSelectedEnd\">Upravljanje tim informacijama na vi\u0161e lokacija zahtijevalo je zna\u010dajan ru\u010dni rad te je ote\u017eavalo odr\u017eavanje cjelovitog pregleda. CC Real je stoga trebao centralizirano rje\u0161enje koje bi moglo pru\u017eiti potpunu sljedivost i financijsku kontrolu bez promjene postoje\u0107eg korisni\u010dkog iskustva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-403c30e ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"403c30e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f247d4f ot-flex-column-vertical\" data-id=\"f247d4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cde5d6 elementor-widget elementor-widget-spacer\" data-id=\"8cde5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5cec5f ot-layout_block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5cec5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb82880 ot-flex-column-vertical\" data-id=\"fb82880\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c42d7 elementor-widget elementor-widget-heading\" data-id=\"47c42d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rje\u0161enje: SmartGifty pozadinsko upravljanje<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a816a5 elementor-widget elementor-widget-spacer\" data-id=\"9a816a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ebb28 elementor-widget elementor-widget-text-editor\" data-id=\"62ebb28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Umjesto zamjene sustava fizi\u010dkih bonova, Smart Octopus Solutions je digitalizirao procese u pozadini.<\/p><p class=\"isSelectedEnd\">SmartGifty je prilago\u0111en operativnoj strukturi tvrtke CC Real, \u010dime je stvoren centralizirani sustav za upravljanje cjelokupnim \u017eivotnim ciklusom bonova u sva tri trgova\u010dka centra. Omogu\u0107io je vidljivost zaliha bonova, izdavanja, lokacije i iskori\u0161tavanja, uz istovremeno bilje\u017eenje povezanih financijskih podataka.<\/p><p class=\"isSelectedEnd\">Fizi\u010dki bonovi ostali su dio korisni\u010dkog iskustva, ali su administrativni procesi iza njih postali digitalni, centralizirani i lak\u0161i za kontrolu. To je tvrtki CC Real donijelo bolju sljedivost, smanjilo ru\u010dne pogre\u0161ke i pojednostavilo upravljanje bonovima na vi\u0161e lokacija.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5dc98d0 ot-flex-column-vertical\" data-id=\"5dc98d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9352b3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b9352b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/elementor\/thumbs\/CCO-East-2022-7-jpg-rocte6od3uhd5q16a1ofvkp2r3mpsceacr53lsnt7q.webp\" title=\"\u00a9Dietmar Tollerian\" alt=\"City Center One\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ce460 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ce460\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2b004f ot-flex-column-vertical\" data-id=\"c2b004f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a7e476 elementor-widget elementor-widget-spacer\" data-id=\"8a7e476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b0e25 elementor-widget elementor-widget-accordion\" data-id=\"d9b0e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2281\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2281\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Iskustvo posjetitelja?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2281\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2281\"><p>Za kupce je najva\u017eniji dio implementacije bio taj da se gotovo ni\u0161ta nije promijenilo. Mogli su nastaviti kupovati fizi\u010dke poklon bonove putem uobi\u010dajenih kanala i koristiti ih u trgovinama koje sudjeluju u programu diljem trgova\u010dkih centara. Nije bilo potrebe za u\u010denjem nove aplikacije, zamjenom fizi\u010dkog bona digitalnom karticom ili promjenom na\u010dina interakcije s trgovcima.<\/p><p>Digitalna transformacija dogodila se prvenstveno u pozadini. Kada je bon izdan, prodan ili iskori\u0161ten, relevantne informacije mogle su se zabilje\u017eiti i pratiti kroz sustav SmartGifty. To je tvrtki CC Real omogu\u0107ilo pobolj\u0161anje internih procesa uz o\u010duvanje jednostavnog i prepoznatljivog iskustva na koje su kupci i trgovci ve\u0107 navikli.<\/p><p>Za krajnjeg kupca to je zna\u010dilo da tehnologija ostaje nevidljiva, dok je organizacija stekla znatno bolju kontrolu nad procesom.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2282\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2282\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u0160to to zna\u010di za CC Real?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2282\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2282\"><p data-path-to-node=\"0\">Implementacija je svakom trgova\u010dkom centru omogu\u0107ila znatno jasniji pregled nad vlastitim poslovanjem s poklon bonovima.<\/p><p data-path-to-node=\"1\">Tajni\u0161tvo ili odjel kontrolinga u svakom centru mo\u017ee registrirati i uskladiti bonove iskori\u0161tene u pojedinim trgovinama te provoditi niz provjera izravno u sustavu. Mogu pregledati bonove koje je izdao pojedini centar, pratiti potro\u0161nju po trgovinama, identificirati neiskori\u0161tene bonove, provjeriti uklju\u010dene pravne osobe, pratiti uplate gotovine te pregledati brojeve ra\u010duna pod kojima su bonovi prodani.<\/p><p data-path-to-node=\"2\">Istovremeno, centralni administrator ima pristup sva tri centra te mo\u017ee pratiti iste informacije na razini cijele organizacije.<\/p><p data-path-to-node=\"3\">To stvara jedinstveni vir informacija za upravljanje bonovima i znatno olak\u0161ava uo\u010davanje odstupanja, pra\u0107enje aktivnosti te odr\u017eavanje financijske i operativne kontrole.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2283\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2283\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Klju\u010dne prednosti<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2283\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2283\"><ul><li data-path-to-node=\"0,0,0\"><b data-path-to-node=\"0,0,0\" data-index-in-node=\"0\">Potpuna sljedivost bonova:<\/b> Svaka faza \u017eivotnog ciklusa bona mo\u017ee se pratiti, od tiska i zaliha do izdavanja, prodaje i iskori\u0161tavanja.<\/li><li data-path-to-node=\"0,1,0\"><b data-path-to-node=\"0,1,0\" data-index-in-node=\"0\">Centralizirana kontrola u tri centra:<\/b> Lokalni timovi mogu upravljati vlastitim poslovanjem, dok administratori imaju cjelovit pregled nad sva tri trgova\u010dka centra.<\/li><li data-path-to-node=\"0,2,0\"><b data-path-to-node=\"0,2,0\" data-index-in-node=\"0\">Digitalno upravljanje bez promjene korisni\u010dkog iskustva:<\/b> CC Real je uspio zadr\u017eati fizi\u010dke bonove i postoje\u0107i proces kupnje i tro\u0161enja uz digitalizaciju administracije u pozadini.<\/li><li data-path-to-node=\"0,3,0\"><b data-path-to-node=\"0,3,0\" data-index-in-node=\"0\">Pobolj\u0161ana financijska kontrola:<\/b> Prodaja bonova, uplate gotovine, brojevi ra\u010duna, pravne osobe i potro\u0161nja na razini trgovina mogu se pratiti unutar jednog sustava.<\/li><li data-path-to-node=\"0,4,0\"><b data-path-to-node=\"0,4,0\" data-index-in-node=\"0\">Smanjen rizik od pogre\u0161aka i zlouporabe:<\/b> Centralizirane evidencije i kontinuirana kontrola smanjuju mogu\u0107nosti za ru\u010dne pogre\u0161ke, odstupanja i zlouporabe.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d116f49 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d116f49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31f522a ot-flex-column-vertical\" data-id=\"31f522a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b924f2 elementor-widget elementor-widget-spacer\" data-id=\"0b924f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0825a54 elementor-widget elementor-widget-heading\" data-id=\"0825a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rezultat i dugoro\u010dna vrijednost<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc51cd elementor-widget elementor-widget-spacer\" data-id=\"7bc51cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76cd0f elementor-widget elementor-widget-text-editor\" data-id=\"d76cd0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Implementacija sustava SmartGifty za CC Real dokazuje da digitalna transformacija ne zahtijeva uvijek zamjenu postoje\u0107eg procesa usmjerenog prema kupcima.<\/p><p>U ovom slu\u010daju, fizi\u010dki poklon bon ostao je upravo ono \u0161to su kupci o\u010dekivali. Transformacija se odvijala iza kulisa, gdje je postojala najve\u0107a operativna slo\u017eenost. Digitalizacijom pozadinskih procesa, CC Real je stekao znatno bolji uvid u prodaju i kori\u0161tenje poklon bonova po razli\u010ditim centrima, trgovinama i razdobljima. Tvrtka je tako\u0111er smanjila mogu\u0107nosti zlouporabe i zamijenila veliki dio ru\u010dnog administrativnog procesa strukturiranim digitalnim upravljanjem.<\/p><p>\u0160to je najva\u017enije, CC Real je dobio prilagodljivu podlogu za upravljanje poklon bonovima na vi\u0161e lokacija. Umjesto da se svaka transakcija bona tretira kao izolirani administrativni zadatak, organizacija sada mo\u017ee pratiti cjelokupni \u017eivotni ciklus bona te povezati operativne i financijske informacije u jednom centraliziranom sustavu. Projekt pokazuje kako pa\u017eljivo osmi\u0161ljeno pozadinsko rje\u0161enje mo\u017ee donijeti zna\u010dajnu digitalizaciju bez prisiljavanja kupaca ili trgovaca na promjenu procesa koji im ve\u0107 odgovara.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f217f elementor-widget elementor-widget-spacer\" data-id=\"34f217f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea494b8 elementor-widget elementor-widget-spacer\" data-id=\"ea494b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1b7a4c ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1b7a4c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61a9d8d ot-flex-column-vertical\" data-id=\"61a9d8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb2ab01 elementor-widget elementor-widget-spacer\" data-id=\"cb2ab01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbf719 elementor-widget elementor-widget-iserv_box_2\" data-id=\"7fbf719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iserv_box_2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"serv-box-2 s2\">\r\n\t\t\t<span class=\"big-number\"><\/span>\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        <i aria-hidden=\"true\" class=\"fas fa-info-circle\"><\/i>\t\t\t    \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Razmi\u0161ljate li o tome kako povezati darovne kartice, programe vjernosti i posjetitelje u jedinstveno digitalno iskustvo?<\/h5>\r\n\t\t\t\t<div><\/div>\r\n\t\t\t\t<a href=\"https:\/\/sos-sw.com\/hr\/zapocni\/\" class=\"btn-details\"><i class=\"flaticon-right-arrow-1\"><\/i> Kontaktirajte nas za neobvezuju\u0107i razgovor.<\/a>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78d6c30 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78d6c30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b22bda7 ot-flex-column-vertical\" data-id=\"b22bda7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82aeaff elementor-widget elementor-widget-spacer\" data-id=\"82aeaff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9903d7f ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9903d7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c15f45 ot-flex-column-vertical\" data-id=\"4c15f45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8164cbb elementor-section-full_width elementor-section-content-middle ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"8164cbb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5eb1f85 ot-flex-column-vertical\" data-id=\"5eb1f85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e6b9ac elementor-widget elementor-widget-text-editor\" data-id=\"7e6b9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u017deli\u0161 li saznati vi\u0161e?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3b13a elementor-widget elementor-widget-text-editor\" data-id=\"cd3b13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Saznajte vi\u0161e o SmartGifty rje\u0161enju i otkrijte kako ujediniti darovne kartice, programe vjernosti, automatizaciju marketinga i analitiku u jedan cjelovit ekosustav.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c189b8e elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c189b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/sos-sw.com\/hr\/upravljanje-poklon-karticama\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SAZNAJTE VI\u0160E O SMARTGIFTY RJE\u0160ENJU<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kako je CC Real digitalizirao upravljanje fizi\u010dkim poklon bonovima u tri trgova\u010dka centra, a da je pritom korisni\u010dko iskustvo ostalo nepromijenjeno? Uvo\u0111enjem sustava SmartGifty za pozadinsko upravljanje (back-end management), CC Real je stekao potpunu kontrolu nad cjelokupnim \u017eivotnim ciklusom svojih fizi\u010dkih poklon bonova. Sustav je povezao tisak, zalihe, izdavanje, prodaju, iskori\u0161tavanje i financijsko pra\u0107enje bonova [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16637","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/pages\/16637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=16637"}],"version-history":[{"count":4,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/pages\/16637\/revisions"}],"predecessor-version":[{"id":16641,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/pages\/16637\/revisions\/16641"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=16637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}