{"id":16687,"date":"2026-10-10T20:45:59","date_gmt":"2026-10-10T19:45:59","guid":{"rendered":"https:\/\/sos-sw.com\/astri-group\/"},"modified":"2026-10-10T21:41:45","modified_gmt":"2026-10-10T20:41:45","slug":"astri-group","status":"publish","type":"page","link":"https:\/\/sos-sw.com\/hr\/astri-group\/","title":{"rendered":"Astri Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16687\" class=\"elementor elementor-16687 elementor-16669\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2508c4 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2508c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a945ce ot-flex-column-vertical\" data-id=\"7a945ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bf3846 elementor-widget elementor-widget-spacer\" data-id=\"7bf3846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ed67b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b1ed67b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kako je vode\u0107a estonska grupa trgova\u010dkih centara Astri Group transformirala svoj program darovnih kartica iz pasivnog bankarskog alata u napredni marketin\u0161ki ekosustav?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cf867 elementor-widget elementor-widget-spacer\" data-id=\"c3cf867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1277d elementor-widget elementor-widget-text-editor\" data-id=\"4c1277d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tako \u0161to je pre\u0161la put od klasi\u010dnog sustava na bankarskim protokolima do napredne platforme SmartGifty za upravljanje darovnim karticama. Prijelazom na closed-loop sustav omogu\u0107ili su \u010detirima trgova\u010dkim centrima jedinstveno korisni\u010dko iskustvo, prodaju putem samostalnih kiosk darilomata i interneta, integraciju s digitalnim nov\u010danicima Apple i Google Wallet te automatizaciju financijskih poravnatih obveza i BI analitike.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd33003 elementor-widget elementor-widget-spacer\" data-id=\"fd33003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2277857 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2277857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5845225 elementor-widget elementor-widget-spacer\" data-id=\"5845225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8863f10 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8863f10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc8886b ot-flex-column-vertical\" data-id=\"bc8886b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7167e66 elementor-widget elementor-widget-heading\" data-id=\"7167e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Od bankarskih protokola do inovativnog marketin\u0161kog alata<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fc5db elementor-widget elementor-widget-spacer\" data-id=\"33fc5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc50f3 elementor-widget elementor-widget-text-editor\" data-id=\"8dc50f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\"><div class=\"flex flex-col text-sm pb-25\"><section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"a8bf800d-39b9-430b-ab4c-9fef9be2ce7a\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"b6928882-fc9c-4887-972a-46ac245bb4a5\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-3\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"><p>Astri Group je vode\u0107i upravitelj trgova\u010dkih i zabavnih centara u Estoniji. Skupina upravlja s \u010detiri velika trgova\u010dka centra koji zajedno \u010dine jedan od najva\u017enijih trgova\u010dkih ekosustava u zemlji. U \u017eelji da ponude vrhunsko i moderno iskustvo kupovine, u skupini su prepoznali da klasi\u010dni koncept darivanja vi\u0161e nije dovoljan. Darovna kartica u modernom trgova\u010dkom okru\u017eenju ne smije biti samo pasivno sredstvo pla\u0107anja, ve\u0107 strate\u0161ki marketin\u0161ki alat koji ja\u010da vjernost kupaca, poti\u010de posje\u0107enost i omogudava cjelovit pregled nad navikama kupovine.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f36e33 ot-flex-column-vertical\" data-id=\"2f36e33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba29d73 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ba29d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/elementor\/thumbs\/card.png-runyscn1g2y789p9u33wi91u53ow1p2gozns9rcxum.webp\" title=\"card.png\" alt=\"card.png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44349cc ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44349cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cfa988 ot-flex-column-vertical\" data-id=\"4cfa988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5658016 elementor-widget elementor-widget-spacer\" data-id=\"5658016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-508df12b ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"508df12b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e46259e ot-flex-column-vertical\" data-id=\"1e46259e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53bb9ec elementor-section-full_width elementor-section-content-middle ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"53bb9ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3c30b2a ot-flex-column-vertical\" data-id=\"3c30b2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c48d088 elementor-widget elementor-widget-text-editor\" data-id=\"c48d088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"color: #000000; outline-color: currentcolor; outline-style: none;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Poslovni izazov<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4919b5d elementor-widget elementor-widget-spacer\" data-id=\"4919b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2d932 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ad2d932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"docData;DOCY;v5;6821;BQiAAgAAEUgGAAAGTAYAAAMMGgAABRoaAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMQDAAAAvwMAAAEEAAAAAAAAAAMYAAAATQBpAGwAYQAgAFQAcgBpAGwAbABlAHIAAgQAAABNAFQABCYAAABvAGMAdAByAHkANQBpAGgAZAAzAHMAMQBfAE0AbQB1AHoAYQByAAwOAAAAVABlAGEAbQBsAGEAYgAFKAAAADIAMAAyADYALQAwADkALQAwADMAVAAxADUAOgAxADcAOgAzADAAWgAIAQAAAAALBAAAAKa3Vl0G\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\/wcE\/\/\/\/\/wEaAAAAAAMAAAAFBAAAAAAGBAQAAAADAf8HBP\/\/\/\/8CGgAAAAADAAAABQQAAAAABgQEAAAAAwH\/BwT\/\/\/\/\/AxoAAAAAAwAAAAUEAAAAAAYEBAAAAAMB\/wcE\/\/\/\/\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\/wcE\/\/\/\/\/wEaAAAAAAMAAAAFBAAAAAAGBAQAAAADAf8HBP\/\/\/\/8CGgAAAAADAAAABQQAAAAABgQEAAAAAwH\/BwT\/\/\/\/\/AxoAAAAAAwAAAAUEAAAAAAYEBAAAAAMB\/wcE\/\/\/\/\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poslovni izazov bio je prelazak na moderni closed-loop sustav koji bi djelovao ujedna\u010deno u sva \u010detiri centra skupine. Poseban izazov predstavljala je zamjena starih kartica novima, budu\u0107i da su stare darovne kartice imale magnetnu traku na kojoj su osim broja darovne kartice bile zapisane i druge oznake. Razvojem prilago\u0111enog rje\u0161enja osigurali smo da novi sustav bez pote\u0161ko\u0107a \u010dita te podatke, \u0161to omogu\u0107uje potpuno automatsku i neometanu zamjenu kartica. Tvrtki je bilo potrebno fleksibilno rje\u0161enje koje bi podr\u017eavalo fizi\u010dke kartice i e-kartice, mre\u017eno naru\u010divanje i provjeru stanja za fizi\u010dke i pravne osobe (B2B) te kupnju putem samoposlu\u017enih kiosk darilomata. Istovremeno su zahtijevali duboku tehni\u010dku integraciju s pozadinskim ra\u010dunovodstvenim i BI (Business Intelligence) sustavima te izravnu povezivost trgovina putem API su\u010delja, uz osiguravanje brzog, jednostavnog i transparentnog procesa clearinga (poravnava) me\u0111u trgovcima.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-403c30e ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"403c30e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f247d4f ot-flex-column-vertical\" data-id=\"f247d4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cde5d6 elementor-widget elementor-widget-spacer\" data-id=\"8cde5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5cec5f ot-layout_block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5cec5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb82880 ot-flex-column-vertical\" data-id=\"fb82880\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c42d7 elementor-widget elementor-widget-heading\" data-id=\"47c42d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Re\u0161itev: Fleksibilan closed-loop ekosustav s povezivanjem na BI analitiku i automatskom isplatom<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a816a5 elementor-widget elementor-widget-spacer\" data-id=\"9a816a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ebb28 elementor-widget elementor-widget-text-editor\" data-id=\"62ebb28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"22\">Kao odgovor na izazove skupine Astri Group implementirali smo cjelovitu platformu SmartGifty. Uspostavili smo closed-loop sustav darovnih kartica koji omogu\u0107uje kori\u0161tenje jedne kartice u sva \u010detiri trgova\u010dka centra skupine.<\/p><p data-path-to-node=\"23\">Rje\u0161enje obuhva\u0107a:<\/p><ul data-path-to-node=\"24\"><li><p data-path-to-node=\"24,0,0\"><b data-path-to-node=\"24,0,0\" data-index-in-node=\"0\">Vi\u0161ekanalnu prodaju:<\/b> Podr\u0161ku za fizi\u010dke darovne kartice s razli\u010ditim vizualnim rje\u0161enjima, e-darovne kartice te mre\u017eno naru\u010divanje i provjeru stanja za fizi\u010dke i pravne osobe (B2B).<\/p><\/li><li><p data-path-to-node=\"24,1,0\"><b data-path-to-node=\"24,1,0\" data-index-in-node=\"0\">Samostalne darilomate:<\/b> Kiosk darilomate u centrima gdje kupci sami biraju izme\u0111u tri razli\u010dita vizualna rje\u0161enja kartica i proizvoljnog iznosa.<\/p><\/li><li><p data-path-to-node=\"24,2,0\"><b data-path-to-node=\"24,2,0\" data-index-in-node=\"0\">Mobilne nov\u010danike:<\/b> Besprijekornu integraciju s Apple Wallet i Google Wallet sustavima, \u0161to kupcima omogu\u0107uje pohranu kartice na pametnom telefonu i pra\u0107enje stanja u stvarnom vremenu.<\/p><\/li><li><p data-path-to-node=\"24,3,0\"><b data-path-to-node=\"24,3,0\" data-index-in-node=\"0\">Duboke integracije:<\/b> Povezivanje putem API su\u010delja s pozadinskim ra\u010dunovodstvenim i BI sustavima Astri Group te izravnu integraciju pojedina\u010dnih trgovina unutar centara.<\/p><\/li><li><p data-path-to-node=\"24,4,0\"><b data-path-to-node=\"24,4,0\" data-index-in-node=\"0\">Transparentan clearing i analitiku:<\/b> Su\u010delje omogu\u0107uje jednostavno poravnanje obveza prema trgovcima jednim klikom te detaljnu dnevnu statistiku o stanju, uplatama i potro\u0161nji sredstava.<\/p><\/li><li><p data-path-to-node=\"24,5,0\"><b data-path-to-node=\"24,5,0\" data-index-in-node=\"0\">Zamjenu starih darovnih kartica:<\/b> Izravno u sustavu SmartGifty bez mogu\u0107nosti zloporabe.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5dc98d0 ot-flex-column-vertical\" data-id=\"5dc98d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9352b3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b9352b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/elementor\/thumbs\/Apollo-3_-_Edited-scaled-runyrswfgk76gghy1ckqjw15o0e6k1w3m9yl6y683s.webp\" title=\"Apollo-3_-_Edited\" alt=\"Apollo-3_-_Edited\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ce460 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ce460\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2b004f ot-flex-column-vertical\" data-id=\"c2b004f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a7e476 elementor-widget elementor-widget-spacer\" data-id=\"8a7e476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b0e25 elementor-widget elementor-widget-accordion\" data-id=\"d9b0e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2281\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2281\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Iskustvo kupca<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2281\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2281\"><p 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posjetitelje centara skupine Astri Group kupnja i kori\u0161tenje darovne kartice iznimno su jednostavni, prilagodljivi i moderni. Kupac mo\u017ee kupiti karticu putem interneta ili izravno u centru na samoposlu\u017enom darilomatu, gdje bez unosa osobnih podataka bira proizvoljan iznos i omiljeni dizajn kartice. Karticu ili e-karticu mo\u017ee jednostavno dodati u svoj Apple Wallet ili Google Wallet, \u0161to mu omogu\u0107uje uvid u preostalo stanje u stvarnom vremenu izravno na mobilnom ure\u0111aju. Velika prednost za kupca je i potpunost slobode kori\u0161tenja: kartica kupljena u jednom centru skupine Astri mo\u017ee se bez ograni\u010denja koristiti u sva \u010detiri centra za kupovinu, posjet kinu ili ru\u010dak.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2282\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2282\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u0160to to zna\u010di za Astri Group?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2282\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2282\"><p data-path-to-node=\"26\">Zamjena bankarskog sustava platformom SmartGifty donijela je skupini Astri Group potpunu kontrolu nad programom darovnih kartica i novcem na ra\u010dunu Astri Group te znatnu optimizaciju operativnih i marketin\u0161kih procesa:<\/p><ul><li data-path-to-node=\"27,0,0\"><b data-path-to-node=\"27,0,0\" data-index-in-node=\"0\">Marketin\u0161ka poluga:<\/b> Darovna kartica je od pasivnog sredstva pla\u0107anja postala aktivni marketin\u0161ki alat za izgradnju vjernosti, provo\u0111enje promotivnih kampanja i poticanje posje\u0107enosti izme\u0111u svih centara unutar skupine.<\/li><li data-path-to-node=\"27,1,0\"><b data-path-to-node=\"27,1,0\" data-index-in-node=\"0\">Automatizirano ra\u010dunovodstvo:<\/b> Ru\u010dna poravnava i dugotrajno uskla\u0111ivanje ra\u010duna s trgovcima zamijenjeni su automatiziranim procesom i transparentnim clearingom jednim klikom.<\/li><li data-path-to-node=\"27,2,0\"><b data-path-to-node=\"27,2,0\" data-index-in-node=\"0\">Poslovna inteligencija (BI):<\/b> Integracijom u BI sustave uprava svakodnevno ima na raspolaganju to\u010dne podatke o izdanim, u\u010ditanim i potro\u0161enim sredstvima te cjelokupnoj bilanci u stvarnom vremenu.<\/li><li data-path-to-node=\"27,3,0\"><b data-path-to-node=\"27,3,0\" data-index-in-node=\"0\">Sredstva na ra\u010dunu Astri Group:<\/b> Novac se sve vrijeme nalazi na ra\u010dunu Astri Group.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2283\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2283\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Klju\u010dne prednosti<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2283\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2283\"><ul><li data-path-to-node=\"29,0,0\"><b data-path-to-node=\"29,0,0\" data-index-in-node=\"0\">Univerzalno kori\u0161tenje u cijeloj skupini:<\/b> Jedna darovna kartica vrijedi u sva \u010detiri centra Astri Group, \u0161to ja\u010da snagu branda i poti\u010de kru\u017eenje kupaca.<\/li><li data-path-to-node=\"29,1,0\"><b data-path-to-node=\"29,1,0\" data-index-in-node=\"0\">Moderno digitalno iskustvo:<\/b> Podr\u0161ka za Apple i Google Wallet uz pra\u0107enje stanja u stvarnom vremenu, mre\u017ena kupnja te kiosk darilomati s izborom dizajna kartica.<\/li><li data-path-to-node=\"29,2,0\"><b data-path-to-node=\"29,2,0\" data-index-in-node=\"0\">Clearing trgovaca jednim klikom:<\/b> Transparentno i iznimno brzo provo\u0111enje poravnava s poslovnim partnerima jednim klikom.<\/li><li data-path-to-node=\"29,3,0\"><b data-path-to-node=\"29,3,0\" data-index-in-node=\"0\">Napredna BI analitika i API integracije:<\/b> Izravna povezanost s pozadinskim analiti\u010dkim, ra\u010dunovodstvenim i blagajni\u010dkim sustavima za potpunu preglednost poslovanja.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d116f49 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d116f49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31f522a ot-flex-column-vertical\" data-id=\"31f522a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b924f2 elementor-widget elementor-widget-spacer\" data-id=\"0b924f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0825a54 elementor-widget elementor-widget-heading\" data-id=\"0825a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rezultat i dugoro\u010dna vrijednost<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc51cd elementor-widget elementor-widget-spacer\" data-id=\"7bc51cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76cd0f elementor-widget elementor-widget-text-editor\" data-id=\"d76cd0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"container\"><div id=\"model-response-message-contentr_d38491988f4fc45a\" class=\"markdown markdown-main-panel md-content enable-luminous-fast-follows enable-updated-hr-color\" dir=\"ltr\" aria-busy=\"false\" aria-live=\"polite\"><p>Uvo\u0111enjem sustava SmartGifty skupina Astri Group uspje\u0161no je preobrazila svoj program darovnih kartica iz krute financijske usluge u moderni, digitalni i prema rastu usmjereni marketin\u0161ko-financijski ekosustav. Skupina je smanjila administrativne tro\u0161kove, pobolj\u0161ala odnose s trgovcima zbog brzih poravnava te kupcima ponudila vrhunsko, personalizirano iskustvo darivanja. Dugoro\u010dno to rje\u0161enje skupini Astri Group osigurava potpunu prilagodljivost za budu\u0107i razvoj, zadr\u017eavanje kapitala unutar vlastite mre\u017ee centara i stabilan rast prodaje.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f217f elementor-widget elementor-widget-spacer\" data-id=\"34f217f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea494b8 elementor-widget elementor-widget-spacer\" data-id=\"ea494b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1b7a4c ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1b7a4c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61a9d8d ot-flex-column-vertical\" data-id=\"61a9d8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb2ab01 elementor-widget elementor-widget-spacer\" data-id=\"cb2ab01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbf719 elementor-widget elementor-widget-iserv_box_2\" data-id=\"7fbf719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"iserv_box_2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"serv-box-2 s2\">\r\n\t\t\t<span class=\"big-number\"><\/span>\r\n\t\t\t<div class=\"icon-main\">\r\n\t\t        <i aria-hidden=\"true\" class=\"fas fa-info-circle\"><\/i>\t\t\t    \t\t        \t        <\/div>\r\n\t        <div class=\"content-box\">\r\n\t            <h5>Razmi\u0161ljate li o tome kako povezati darovne kartice, programe vjernosti i posjetitelje u jedinstveno digitalno iskustvo?<\/h5>\r\n\t\t\t\t<div><\/div>\r\n\t\t\t\t<a href=\"https:\/\/sos-sw.com\/hr\/zapocni\/\" class=\"btn-details\"><i class=\"flaticon-right-arrow-1\"><\/i> Kontaktirajte nas za neobvezuju\u0107i razgovor.<\/a>\r\n\t        <\/div>\r\n\t    <\/div>\r\n\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78d6c30 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78d6c30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b22bda7 ot-flex-column-vertical\" data-id=\"b22bda7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82aeaff elementor-widget elementor-widget-spacer\" data-id=\"82aeaff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9903d7f ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9903d7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c15f45 ot-flex-column-vertical\" data-id=\"4c15f45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8164cbb elementor-section-full_width elementor-section-content-middle ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"8164cbb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5eb1f85 ot-flex-column-vertical\" data-id=\"5eb1f85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e6b9ac elementor-widget elementor-widget-text-editor\" data-id=\"7e6b9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u017delite saznati vi\u0161e?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3b13a elementor-widget elementor-widget-text-editor\" data-id=\"cd3b13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Saznajte vi\u0161e o SmartGifty rje\u0161enju i otkrijte kako ujediniti darovne kartice, programe vjernosti, automatizaciju marketinga i analitiku u jedan cjelovit ekosustav.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c189b8e elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c189b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/sos-sw.com\/hr\/upravljanje-poklon-karticama\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SAZNAJTE VI\u0160E O SMARTGIFTY RJE\u0160ENJU<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kako je vode\u0107a estonska grupa trgova\u010dkih centara Astri Group transformirala svoj program darovnih kartica iz pasivnog bankarskog alata u napredni marketin\u0161ki ekosustav? Tako \u0161to je pre\u0161la put od klasi\u010dnog sustava na bankarskim protokolima do napredne platforme SmartGifty za upravljanje darovnim karticama. Prijelazom na closed-loop sustav omogu\u0107ili su \u010detirima trgova\u010dkim centrima jedinstveno korisni\u010dko iskustvo, prodaju putem [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16687","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/pages\/16687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=16687"}],"version-history":[{"count":4,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/pages\/16687\/revisions"}],"predecessor-version":[{"id":16695,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/pages\/16687\/revisions\/16695"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=16687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}