{"id":11257,"date":"2022-07-26T08:51:16","date_gmt":"2022-07-26T07:51:16","guid":{"rendered":"https:\/\/sos-sw.com\/povezivanje-online-i-offline-svjetova\/"},"modified":"2026-07-06T12:07:57","modified_gmt":"2026-07-06T11:07:57","slug":"povezivanje-online-i-offline-svjetova","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/hr\/povezivanje-online-i-offline-svjetova\/","title":{"rendered":"Povezivanje &#8220;online&#8221; i &#8220;offline&#8221; svjetova"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11257\" class=\"elementor elementor-11257 elementor-8040\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c20f771 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c20f771\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-2c9645 ot-flex-column-vertical\" data-id=\"2c9645\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-437cc27e elementor-widget elementor-widget-text-editor\" data-id=\"437cc27e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Povezivanje &#8220;offline&#8221; svijeta i weba ju\u010dera\u0161nja je vijest, ali osiguravanje dobrog iskustva kupovine uvijek je u sredi\u0161tu pozornosti. To je posebno va\u017eno prilikom uvo\u0111enja novog proizvoda. Povezivanje &#8220;offline&#8221; i online marketin\u0161kih aktivnosti vi\u0161e je od ja\u010danja prisutnosti brenda. Radi se o iskori\u0161tavanju postoje\u0107eg kapitala i imovine brenda za ja\u010di utjecaj.   <\/p>\n\n<p>Ne samo, ve\u0107 posebno marketin\u0161ki odjeli trebali bi nastojati razumjeti kupca izvan i na mre\u017ei, njegovo pona\u0161anje pri kupnji, iskustvo i ono \u0161to cijene. Sve je va\u017enije koristiti razne alate za stvaranje dosljednog do\u017eivljaja robne marke u fizi\u010dkim, dru\u0161tvenim, mobilnim i online kampanjama. Ovakva povezanost mo\u017ee dovesti do intenzivnijeg utjecaja na cijeli marketin\u0161ki ekosustav i osigurati bolje poslovne rezultate. Dok smo blisko sura\u0111ivali s na\u0161im kupcima, to smo vidjeli iz prve ruke.   <\/p>\n\n<p>Fizi\u010dki materijali (letci, plakati, &#8230;) o digitalnim, online poklon karticama potaknuli su online kupnju, a jasna online komunikacija (web stranica, dru\u0161tvene mre\u017ee, &#8230;) o fizi\u010dkim prodajnim mjestima smanjila je broj ponavljaju\u0107ih pitanja kupaca na info punktovima (fizi\u010dkim prodajnim mjestima). Znamo da je ponuda boljeg &#8220;offline&#8221; iskustva kupnje darovnih kartica usko povezana s online prisutno\u0161\u0107u i komunikacijom o poklon kartici te da je online kupnja ve\u0107a ako fizi\u010dki materijal podr\u017eava i informira o online prednostima kupovine ili \u010dak digitalnih poklon kartica. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Povezivanje &#8220;offline&#8221; svijeta i weba ju\u010dera\u0161nja je vijest, ali osiguravanje dobrog iskustva kupovine uvijek je u sredi\u0161tu pozornosti. To je posebno va\u017eno prilikom uvo\u0111enja novog proizvoda. Povezivanje &#8220;offline&#8221; i online marketin\u0161kih aktivnosti vi\u0161e je od ja\u010danja prisutnosti brenda. Radi se o iskori\u0161tavanju postoje\u0107eg kapitala i imovine brenda za ja\u010di utjecaj. Ne samo, ve\u0107 posebno marketin\u0161ki [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-11257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poklon-kartice"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/11257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=11257"}],"version-history":[{"count":2,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/11257\/revisions"}],"predecessor-version":[{"id":15663,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/11257\/revisions\/15663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media\/10338"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=11257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/categories?post=11257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/tags?post=11257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}