{"id":13110,"date":"2025-11-26T13:22:09","date_gmt":"2025-11-26T12:22:09","guid":{"rendered":"https:\/\/sos-sw.com\/pametne-destinacije-1\/"},"modified":"2026-07-06T12:08:03","modified_gmt":"2026-07-06T11:08:03","slug":"pametne-destinacije-1","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/hr\/pametne-destinacije-1\/","title":{"rendered":"Pametne Destinacije #1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13110\" class=\"elementor elementor-13110 elementor-13063\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ebf5f82 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ebf5f82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-4f677adb ot-flex-column-vertical\" data-id=\"4f677adb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30b4d5a2 elementor-widget elementor-widget-text-editor\" data-id=\"30b4d5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h5>Pogled iza kulisa pametnih destinacija (bez floskula, bez filtera)<\/h5>\n\n<p><\/p>\n\n<p>Prvi newsletter Pametne Destinacije skida sve filtere i umjesto turisti\u010dkih mitova otkriva stvarne mehanizme koji destinacije \u010dine pametnima, zdravima i otpornima. Na\u0161a prva go\u0161\u0107a, mag. Maja Pak Olaj, direktorica STO-a, otkriva \u0161to destinacijama uistinu treba da postanu vi\u0161e od lijepo oblikovanih brendova \u2014 da postanu sustavi koji \u017eive, u\u010de i upravljaju se na temelju podataka.  <\/p>\n\n<p>U ovom izdanju povezujemo, po mi\u0161ljenju mnogih, dva najja\u010da europska primjera:<\/p>\n\n<ul>\n<li><strong><em>Europsku Amazoniju<\/em><\/strong> \u2014 najve\u0107i UNESCO rije\u010dni rezervat u Europi i najnapredniji model prekograni\u010dnog upravljanja destinacijama<\/li>\n\n\n<li><strong><em>Benidorm<\/em><\/strong>, najbolje upravljani \u201cpametni grad-destinaciju\u201d u Europi i simbol trenda smart place 2025.<\/li>\n<\/ul>\n\n<p>Zajedno pokazuju kamo se turizam kre\u0107e i za\u0161to je budu\u0107nost u destinacijama koje razumiju prostor, podatke i ljude.<\/p>\n\n<p>Zdrave destinacije nisu trend nego nu\u017enost \u2014 ravnote\u017ea izme\u0111u prirode, lokalne zajednice i posjetitelja. Upravo zato ovaj newsletter otvara pitanje: mo\u017eemo li destinacijama upravljati tako da bude dobro i za prostor i za ljude? I \u0161to to stvarno zna\u010di u praksi, a ne samo u prezentacijama.  <\/p>\n\n<p>Ako vas zanima kako izgleda turizam bez floskula i kako se pametne i zdrave destinacije zaista grade iznutra, ovo je izdanje koje biste trebali pro\u010ditati.<\/p>\n\n<figure><img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"Pametne Destinacije\"\/><\/figure>\n\n<p><\/p>\n\n\n<a href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1112\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI BILTEN<\/strong> <\/a>\n\n\n\n\n<a href=\"https:\/\/sos-sw.com\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARO\u010cITE SE NA NEWSLETTER<\/strong> <\/a>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Prvi newsletter Pametne Destinacije skida sve filtere i umjesto turisti\u010dkih mitova otkriva stvarne mehanizme koji destinacije \u010dine pametnima, zdravima i otpornima. Na\u0161a prva go\u0161\u0107a, mag. Maja Pak Olaj, direktorica STO-a, otkriva \u0161to destinacijama uistinu treba da postanu vi\u0161e od lijepo oblikovanih brendova \u2014 da postanu sustavi koji \u017eive, u\u010de i upravljaju se na temelju podataka.    <\/p>\n","protected":false},"author":4,"featured_media":13200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":["post-13110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pametne-destinacije-hr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/13110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=13110"}],"version-history":[{"count":5,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/13110\/revisions"}],"predecessor-version":[{"id":15753,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/13110\/revisions\/15753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media\/13200"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=13110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/categories?post=13110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/tags?post=13110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}