{"id":13149,"date":"2025-12-09T08:14:34","date_gmt":"2025-12-09T07:14:34","guid":{"rendered":"https:\/\/sos-sw.com\/pametne-destinacije-2\/"},"modified":"2026-07-06T12:08:04","modified_gmt":"2026-07-06T11:08:04","slug":"pametne-destinacije-2","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/hr\/pametne-destinacije-2\/","title":{"rendered":"Pametne Destinacije #2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13149\" class=\"elementor elementor-13149 elementor-13146\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a7704ab ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a7704ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-6cbb27b7 ot-flex-column-vertical\" data-id=\"6cbb27b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7214ed51 elementor-widget elementor-widget-text-editor\" data-id=\"7214ed51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h5>Bez temelja nema pametne destinacije<\/h5>\n\n<p><\/p>\n\n<p>Ve\u0107ina destinacija danas uop\u0107e nije spremna biti pametna \u2014 i to je prva iskrena spoznaja koju donosi novi newsletter Bez temelja nema pametne destinacije.<\/p>\n\n<p>Umjesto fraza o digitalizaciji, newsletter donosi tri vrlo konkretne uvide:<\/p>\n\n<ul>\n<li>za\u0161to destinacije jo\u0161 uvijek zaostaju u osnovama,<\/li>\n\n\n<li>kako se podaci u turizmu mogu kona\u010dno pomaknuti iz teorije u praksu (i za\u0161to im se zaposlenici i dalje opiru),<\/li>\n\n\n<li>\u0161to Torino i Alpine Pearls imaju zajedni\u010dko \u2014 nije tehnologija, nego razumijevanje \u010dovjeka,<\/li>\n\n\n<li>te koliko je zapravo zdrava na\u0161a destinacija \u2014 za posjetitelja, za stanovnika i za prirodu?<\/li>\n<\/ul>\n\n<p>Newsletter donosi nekoliko neugodnih, ali nu\u017enih istina.<\/p>\n\n<figure><img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"Pametne Destinacije\"\/><\/figure>\n\n<p><\/p>\n\n\n<a href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1158\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI BILTEN<\/strong> <\/a>\n\n\n\n\n<a href=\"https:\/\/sos-sw.com\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARU\u010cITE SE NA NEWSLETTER<\/strong> <\/a>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Newsletter obja\u0161njava za\u0161to destinacije zaostaju u osnovama, kako se podaci mogu kona\u010dno pomaknuti iz teorije u praksu te \u0161to povezuje Torino i Alpine Pearls kao primjere dobre prakse. Istodobno poja\u0161njava \u0161to zapravo jest zdrava destinacija \u2013 destinacija koja najprije zna brinuti o ljudima, zajednici i prirodi.<br \/>Rije\u010d je o izdanju koje umjesto uveli\u010davanja nudi realnost \u2014 i upravo zato vrijedi \u010ditanja.  <\/p>\n","protected":false},"author":4,"featured_media":13163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":["post-13149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-destination-cro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/13149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=13149"}],"version-history":[{"count":7,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/13149\/revisions"}],"predecessor-version":[{"id":15758,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/13149\/revisions\/15758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media\/13163"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=13149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/categories?post=13149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/tags?post=13149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}