{"id":13439,"date":"2026-03-02T15:35:22","date_gmt":"2026-03-02T14:35:22","guid":{"rendered":"https:\/\/sos-sw.com\/pametne-destinacije-8\/"},"modified":"2026-10-08T21:10:39","modified_gmt":"2026-10-08T20:10:39","slug":"premium-nova-osnova-pametnih-destinacija","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/hr\/premium-nova-osnova-pametnih-destinacija\/","title":{"rendered":"Premium: nova osnova pametnih destinacija?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13439\" class=\"elementor elementor-13439 elementor-13423\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8814572 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8814572\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-6a38b134 ot-flex-column-vertical\" data-id=\"6a38b134\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ca66241 elementor-widget elementor-widget-text-editor\" data-id=\"2ca66241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong>Premium: nova osnova pametnih destinacija?<\/strong><\/p>\n\n\n<p>U ovom broju Pametnih destinacija otvaramo pojam <strong>Premium<\/strong> \u2013 ne kao oznaku, ve\u0107 kao standard kvalitete, suradnje i korisni\u010dkog iskustva.<br>Premium nije cijena. Premium je odluka.<\/p>\n\n\n<p>U uvodnom \u010dlanku <strong>Jurij Triller<\/strong> nagla\u0161ava: premium se ne doga\u0111a sam od sebe, premium se omogu\u0107uje \u2013 vizijom i uskla\u0111enim djelovanjem destinacije.<\/p>\n\n\n<p>Sredi\u0161nji intervju vodili smo s <strong>Andrejom Vukojevi\u0107<\/strong>, direktoricom Sektora za turizam pri HGK. Svjesno otvaramo prostor privatnom sektoru i pitanju kako premium, podatke i odr\u017eivost preto\u010diti u konkretno upravljanje \u2013 a ne samo u strategije i rije\u010di.<\/p>\n\n\n<p>U \u010dlanku <strong>Mile Triller<\/strong> doti\u010demo se koncepta zdravih destinacija \u2013 onih koje razumiju da dugoro\u010dna konkurentnost po\u010diva na ravnote\u017ei izme\u0111u rasta, kvalitete \u017eivota i regeneracije prostora.<\/p>\n\n\n<p>Na kraju predstavljamo primjere dobre prakse: <strong>Dublin<\/strong> kao primjer sustavnog pametnog upravljanja gradom te <strong>EuroVelo<\/strong> kao model povezivanja mobilnosti, odr\u017eivosti i turizma u jedinstveni razvojni okvir.<\/p>\n\n\n<p>Klju\u010dno pitanje ostaje: ho\u0107e li Premium ostati segment \u2013 ili postati nova osnova pametnog turizma?<\/p>\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"Pametne Destinacije\"\/><\/figure>\n\n\n\n<a href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1280\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI BILTEN<\/strong> <\/a>\n\n\n\n\n\n\n<a href=\"https:\/\/sos-sw.com\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARU\u010cITE SE NA NEWSLETTER<\/strong> <\/a>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ovaj put otvaramo temu premiuma kao odluke i standarda kvalitete. Donosimo uvodnik o tome da se premium omogu\u0107uje vizijom i suradnjom, intervju s Andrejom Vukojevi\u0107 o upravljanju, podacima i odr\u017eivosti te \u010dlanak o regenerativnim destinacijama, uz primjere dobre prakse Dublina i EuroVela.<\/p>\n","protected":false},"author":7,"featured_media":13427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":["post-13439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pametne-destinacije-hr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/13439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=13439"}],"version-history":[{"count":7,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/13439\/revisions"}],"predecessor-version":[{"id":16596,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/13439\/revisions\/16596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media\/13427"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=13439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/categories?post=13439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/tags?post=13439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}