{"id":14006,"date":"2026-04-16T07:13:35","date_gmt":"2026-04-16T06:13:35","guid":{"rendered":"https:\/\/sos-sw.com\/?p=14006"},"modified":"2026-10-08T21:09:36","modified_gmt":"2026-10-08T20:09:36","slug":"je-li-vas-turizam-zaista-zelen-ili-samo-glasan","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/hr\/je-li-vas-turizam-zaista-zelen-ili-samo-glasan\/","title":{"rendered":"Je li va\u0161 turizam zaista \u201czelen\u201d\u2026 ili samo glasan?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14006\" class=\"elementor elementor-14006 elementor-14000\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aa8de09 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aa8de09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-546555d ot-flex-column-vertical\" data-id=\"546555d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-136a8e69 elementor-widget elementor-widget-text-editor\" data-id=\"136a8e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong>Je li va\u0161 turizam zaista\u201czelen\u201d\u2026 ili samo glas<\/strong>an?<\/p>\n\n\n<p>Odr\u017eivost je danas posvuda. Na konferencijama, u strategijama, na web stranicama destinacija. Sve je \u201czeleno\u201d, \u201ceco\u201d, \u201cbio\u201d. I na prvi pogled \u010dini se da idemo u pravom smjeru.<br>No, idemo li zaista?<\/p>\n\n\n<p>U novom izdanju Pametnih destinacija otvaramo pitanje koje \u010desto ostaje u pozadini: ne kako turizam izgleda \u2013 nego kako se gost u njemu zaista osje\u0107a.<\/p>\n\n\n<p>\u2013 Na primjeru \u0160marne gore Bo\u0161tjan Bel\u010di\u0107 razmi\u0161lja kako brzo do\u017eivljaj prirode mo\u017ee postati tek kulisa za brzinu, postignu\u0107a i digitalnu prisutnost \u2013 dok su\u0161tina ostaje nezapa\u017eena.<br>\u2013 U razgovoru s Iztokom Altbauerom otvaramo klju\u010dnu dilemu: kako iz sna\u017ene tradicije stvoriti povezan, podatkovno vo\u0111en sustav koji doista donosi ve\u0107u vrijednost.<br>\u2013 U promi\u0161ljanju o zdravim destinacijama Mila Triller ide jo\u0161 korak dalje \u2013 prema nevidljivom sloju turizma: digitalnom \u0161umu koji ne optere\u0107uje prostor, ve\u0107 \u010dovjeka.<\/p>\n\n\n<p>Dodajemo i primjere iz prakse \u2013 od Tallinna do Farskih otoka \u2013 koji pokazuju da postoji i druga\u010diji pristup.<\/p>\n\n\n<p>Mo\u017eda odr\u017eivost danas vi\u0161e nije pitanje koliko dodamo.<br>Nego koliko znamo ukloniti.<\/p>\n\n\n<p>Mo\u017eda prava \u201czelena destinacija\u201d nije ona koja to najglasnije komunicira.<br>Nego ona u kojoj gost mo\u017ee, po prvi put nakon dugo vremena\u2026 zaista utihnuti.<\/p>\n\n\n<p>Pro\u010ditajte novo izdanje Pametnih destinacija i otkrijte kamo se turizam zaista kre\u0107e.<\/p>\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"Pametne Destinacije\"\/><\/figure>\n\n\n\n<a href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1325\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI NEWSLETTER<\/strong> <\/a>\n\n\n\n\n\n\n<a href=\"https:\/\/sos-sw.com\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARU\u010cITE SE NA NEWSLETTER<\/strong> <\/a>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Odr\u017eivost danas vidimo posvuda \u2013 ali ono najva\u017enije i dalje ostaje nevidljivo: kako se gost zaista osje\u0107a. Kroz primjer najposje\u0107enije lokalne \u201cgore\u201d, razgovor s Iztokom Altbauerom te razmi\u0161ljanje o zdravim destinacijama, otvaramo pitanje: ide li turizam u smjeru ve\u0107e vrijednosti ili samo ve\u0107e buke? Konkretni primjeri \u2013 Tallinn i Farski otoci.<\/p>\n","protected":false},"author":7,"featured_media":14003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":["post-14006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pametne-destinacije-hr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/14006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=14006"}],"version-history":[{"count":7,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/14006\/revisions"}],"predecessor-version":[{"id":16593,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/14006\/revisions\/16593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media\/14003"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=14006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/categories?post=14006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/tags?post=14006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}