{"id":14127,"date":"2026-04-27T18:12:52","date_gmt":"2026-04-27T17:12:52","guid":{"rendered":"https:\/\/sos-sw.com\/pametne-destinacije-12\/"},"modified":"2026-10-08T21:09:21","modified_gmt":"2026-10-08T20:09:21","slug":"od-bascarsije-do-londona-sto-pametne-i-zdrave-destinacije-zaista-znace","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/hr\/od-bascarsije-do-londona-sto-pametne-i-zdrave-destinacije-zaista-znace\/","title":{"rendered":"Od Ba\u0161\u010dar\u0161ije do Londona: \u0161to pametne i zdrave destinacije zaista zna\u010de"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14127\" class=\"elementor elementor-14127 elementor-14122\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-534968aa ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"534968aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-33dc313f ot-flex-column-vertical\" data-id=\"33dc313f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14ef9339 elementor-widget elementor-widget-text-editor\" data-id=\"14ef9339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong>Od Ba\u0161\u010dar\u0161ije do Londona \u2014 tri pri\u010de koje na prvi pogled nemaju veze, a zapravo govore o istoj stvari.<\/strong><\/p>\n\n\n<p>Ono \u0161to zovemo \u201cpametna destinacija\u201d.<\/p>\n\n\n<p>Kre\u0107emo od kontrasta \u2014 Sarajevo i London, gotovina i \u201ctap &amp; go\u201d \u2014 i lako se mo\u017ee zaklju\u010diti da je razlika u tehnologiji. Ali ono \u0161to ti stvarno ostane nisu sustavi, nego ljudi \u2014 kako te netko primi, objasni, pomogne kad si izgubljen.<\/p>\n\n\n<p>Onda do\u0111e druga razina \u2014 sustav.<\/p>\n\n\n<p>Kroz razgovor s Marijom Banac vidimo koliko smo blizu \u201cpametne destinacije\u201d \u2014 i koliko daleko, jer podaci postoje, ali su fragmentirani, dionici postoje, ali nisu povezani, a iskustvo gosta se i dalje vi\u0161e doga\u0111a nego \u0161to se upravlja.<\/p>\n\n\n<p>I zatim real life test. Izgubljeni ruksak. Nema sustava koji poma\u017ee. Samo odluka \u2014 vjerovati ili ne. I tu shvati\u0161: zdrava destinacija nije ona u kojoj se ni\u0161ta lo\u0161e ne dogodi, nego ona u kojoj se ti u tome ne izgubi\u0161.<\/p>\n\n\n<p>A onda \u2014 \u010dovjek spa\u0161ava sve. I sve se odjednom spoji.<\/p>\n\n\n<p>Mo\u017eda problem nije u tome koliko smo digitalni, nego koliko su nam iskustvo, sustav i ljudi stvarno uskla\u0111eni.<\/p>\n\n\n<p>Jer kad nisu \u2014 ni najbolja tehnologija ne poma\u017ee.<\/p>\n\n\n<p>Hvala Marija Banac, Jurij Triller i Mila Triller na tri perspektive koje vode do iste to\u010dke:<br>Destinacije se ne pamte po tome \u0161to nude \u2014 nego po tome kako funkcioniraju kad stvari krenu krivo.<\/p>\n\n\n<p>Za vi\u0161e \u2014 vrijedi pro\u010ditati cijeli newsletter.<\/p>\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"Pametne Destinacije\"\/><\/figure>\n\n\n\n<a href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1335\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI NEWSLETTER<\/strong> <\/a>\n\n\n\n\n\n\n<a href=\"https:\/\/sos-sw.com\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARU\u010cITE SE NA NEWSLETTER<\/strong> <\/a>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Od Ba\u0161\u010dar\u0161ije do Londona \u2014 tri pri\u010de koje na prvi pogled nemaju veze, a zapravo govore o istoj stvari. Ono \u0161to zovemo \u201cpametna destinacija\u201d. Kre\u0107emo od kontrasta \u2014 Sarajevo i London, gotovina i \u201ctap &amp; go\u201d \u2014 i lako se mo\u017ee zaklju\u010diti da je razlika u tehnologiji. Ali ono \u0161to ti stvarno ostane nisu sustavi, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":["post-14127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pametne-destinacije-hr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/14127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=14127"}],"version-history":[{"count":12,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/14127\/revisions"}],"predecessor-version":[{"id":16592,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/14127\/revisions\/16592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media\/14124"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=14127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/categories?post=14127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/tags?post=14127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}