{"id":14670,"date":"2026-05-24T21:33:21","date_gmt":"2026-05-24T20:33:21","guid":{"rendered":"https:\/\/sos-sw.com\/digital-disruptor-38\/"},"modified":"2026-08-25T10:21:22","modified_gmt":"2026-08-25T09:21:22","slug":"digital-disruptor-38","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/hr\/digital-disruptor-38\/","title":{"rendered":"Digital Disruptor #38"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14670\" class=\"elementor elementor-14670 elementor-14663\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ad10c7f ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ad10c7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-60e57718 ot-flex-column-vertical\" data-id=\"60e57718\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f829b30 elementor-widget elementor-widget-text-editor\" data-id=\"5f829b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Vrijeme je za novi pogled na kupca.<\/p>\n\n\n\n<p>\u0160to ako najve\u0107i izazov nije promjena kupca, nego na\u0161a nespremnost da promijenimo pogled na njega?<\/p>\n\n\n\n<p>Popust vi\u0161e nije dovoljan.<\/p>\n\n\n\n<p>Digitalizacija sama po sebi ne zna\u010di napredak.<br>Shopping centar nije samo prostor prodaje, nego prostor odnosa, iskustva i povjerenja. <\/p>\n\n\n\n<p>Ovo izdanje otvara pitanje promjene pogleda: kako iz svijeta transakcija prije\u0107i u svijet razumijevanja kupca? Kako tehnologiju koristiti ne za vi\u0161e buke, nego za vi\u0161e smisla? I kako izgraditi ponudu iza koje stojimo toliko \u010dvrsto, da kupcu ne prodajemo obe\u0107anje, nego sigurnost.  <\/p>\n\n\n\n<p>Vrijeme je da pogledamo dalje od popusta, dalje od ustaljenih modela i dalje od klasi\u010dne prodaje. Tamo po\u010dinju novi horizonti. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-dominant-color=\"d5e6ee\" data-has-transparency=\"true\" style=\"--dominant-color: #d5e6ee;\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" alt=\"Digital Disruptor #1\" class=\"has-transparency wp-image-9598\" width=\"236\" height=\"244\"\/><\/figure>\n\n\n\n<p>\u0160to vas \u010deka u Digital Disruptoru #38?<\/p>\n\n\n\n<ul>\n<li><strong><em>VIP klub nije program vjernosti. To je odluka da kupca bolje razumijemo (Jurij Triller)  <\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Nudite li pravo jamstvo? (Bo\u0161tjan <\/em> <em><strong>Bel\u010di\u010d<\/strong>)<\/em><\/strong><\/li>\n\n\n\n<li><em><strong>Yin i Yang shopping centra <\/strong><\/em><strong><em>(Mila Triller)<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>AI orodja<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Pridru\u017eite se zajednici Digital Disruptor i promijenite svoj pogled na poslovanje i tehnologiju. <\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1360\" style=\"border-radius:18px;background-color:#18c3cc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong><strong><strong><strong><strong><strong><strong>PRO\u010cITAJTE CIJELI NEWSLETTER<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.com\/hr\/pretplati-se-na-nas-newsletter\/\" style=\"border-radius:18px;background-color:#18c3cc\"><strong><strong><strong><strong><strong><strong><strong><strong>PRETPLATITE SE NA E-NOVOSTI<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vrijeme je za novi pogled na kupca. \u0160to ako najve\u0107i izazov nije promjena kupca, nego na\u0161a nespremnost da promijenimo pogled na njega? Popust vi\u0161e nije dovoljan. Digitalizacija sama po sebi ne zna\u010di napredak.Shopping centar nije samo prostor prodaje, nego prostor odnosa, iskustva i povjerenja. Ovo izdanje otvara pitanje promjene pogleda: kako iz svijeta transakcija prije\u0107i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,100],"tags":[],"class_list":["post-14670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalni-disruptor-hr","category-pocetna-vijesti"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/14670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=14670"}],"version-history":[{"count":4,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/14670\/revisions"}],"predecessor-version":[{"id":15837,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/14670\/revisions\/15837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media\/14665"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=14670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/categories?post=14670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/tags?post=14670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}