{"id":16283,"date":"2026-09-10T22:19:11","date_gmt":"2026-09-10T21:19:11","guid":{"rendered":"https:\/\/sos-sw.com\/digital-disruptor-42\/"},"modified":"2026-09-10T22:31:56","modified_gmt":"2026-09-10T21:31:56","slug":"digital-disruptor-42","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/hr\/digital-disruptor-42\/","title":{"rendered":"Digital Disruptor #42"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16283\" class=\"elementor elementor-16283 elementor-16269\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f245bfa ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f245bfa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d069b62 ot-flex-column-vertical\" data-id=\"1d069b62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3eba05 elementor-widget elementor-widget-text-editor\" data-id=\"d3eba05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"13\">Digitalizacija ima smisla samo ako ljudima olak\u0161ava \u017eivot. U novom izdanju otvaramo tri naizgled razli\u010dite, ali u stvarnosti usko povezane pri\u010de: nepotrebne procese koji nam oduzimaju vrijeme, svjestan odabir klijenata te odnos izme\u0111u tehnologije i ljudske pa\u017enje.<\/p><p data-path-to-node=\"14\">Jurij Triller otvara temu razmi\u0161ljanjem o vremenu i navikama koje odr\u017eavamo samo zato \u0161to smo na njih navikli. Nakon ljetne stanke vra\u0107amo se s energijom za promjene, pa za\u0161to onda i dalje ustrajemo na rutinama koje nas ko\u0161taju vremena i novca? Digitalizacija i pojednostavljenje nisu namijenjeni samo ve\u0107oj u\u010dinkovitosti, ve\u0107 tome da povratimo vrijeme za ono \u0161to je uistinu va\u017eno.<\/p><p data-path-to-node=\"15\">Bo\u0161tjan Bel\u010di\u010d zatim kroz pri\u010du o &#8220;gostima iz pakla&#8221; i primjerima poput Jeffa Bezosa otvara klju\u010dno poslovno pitanje: za\u0161to je svjestan odabir klijenata nu\u017ean za dugoro\u010dni uspjeh. Nisu svi klijenti pravi klijenti, a sposobnost postavljanja granica i izgovaranja &#8220;ne&#8221; onima koji ne odgovaraju va\u0161oj viziji stvara prostor za prave partnere i zdrav napredak.<\/p><p data-path-to-node=\"16\">Na kraju se vra\u0107amo ljudskom vidiku i pitamo se slu\u017ei li tehnologija doista nama ili samo zahtijeva sve vi\u0161e na\u0161e pa\u017enje. Pravo pitanje za ovu jesen nije kako napraviti vi\u0161e, nego kako raditi pametnije, jednostavnije i s jasnijom svrhom.<\/p><p data-path-to-node=\"17\">Tri pogleda, jedna zajedni\u010dka misao: mo\u017eda najbolji povratak na posao nije onaj u kojem se vra\u0107amo na stare staze, ve\u0107 onaj u kojem odlu\u010dimo raditi druga\u010dije.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d5df1 elementor-widget elementor-widget-spacer\" data-id=\"00d5df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6ff9a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6a6ff9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" class=\"attachment-large size-large wp-image-10447 has-transparency\" alt=\"Digital Disruptor #1\" srcset=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png 1024w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-300x300.png 300w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-150x150.png 150w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-768x768.png 768w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1536x1536.png 1536w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-720x720.png 720w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"d5e6ee\" style=\"--dominant-color: #d5e6ee\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79dcdb elementor-widget elementor-widget-spacer\" data-id=\"f79dcdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0be492 elementor-widget elementor-widget-text-editor\" data-id=\"e0be492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"18\"><b data-path-to-node=\"18\" data-index-in-node=\"0\">\u0160to vas \u010deka u Digital Disruptor #43?<\/b><\/p><ul data-path-to-node=\"19\"><li><p data-path-to-node=\"19,0,0\"><b data-path-to-node=\"19,0,0\" data-index-in-node=\"0\">Nemamo vremena da bismo u\u0161tedjeli vrijeme<\/b> (Jurij Triller)<\/p><\/li><li><p data-path-to-node=\"19,1,0\"><b data-path-to-node=\"19,1,0\" data-index-in-node=\"0\">Gosti iz pakla i Jeff Bezos: Za\u0161to klijente moramo birati svjesno<\/b> (Bo\u0161tjan Bel\u010di\u010d)<\/p><\/li><li><p data-path-to-node=\"19,2,0\"><b data-path-to-node=\"19,2,0\" data-index-in-node=\"0\">Slu\u017ei li tehnologija nama ili mi njoj?<\/b> (Mila Triller)<\/p><\/li><li><p data-path-to-node=\"19,3,0\"><b data-path-to-node=\"19,3,0\" data-index-in-node=\"0\">Pogledajte na\u0161 najautenti\u010dniji video do sada<\/b> (SmartGifty tim)<\/p><\/li><\/ul><p data-path-to-node=\"20\">Pridru\u017eite se zajednici Digital Disruptor i promijenite svoj pogled na poslovanje i tehnologiju.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ee54b elementor-widget elementor-widget-spacer\" data-id=\"54ee54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30054aa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"30054aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1459\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRO\u010cITAJTE CIJELI NEWSLETTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f68ded elementor-widget elementor-widget-spacer\" data-id=\"3f68ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b5e43 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"59b5e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sos-sw.com\/en\/subscribe-to-newsletter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRETPLATITE SE NA NEWSLETTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digitalizacija ima smisla samo ako ljudima olak\u0161ava \u017eivot. U novom izdanju otvaramo tri naizgled razli\u010dite, ali u stvarnosti usko povezane pri\u010de: nepotrebne procese koji nam oduzimaju vrijeme, svjestan odabir klijenata te odnos izme\u0111u tehnologije i ljudske pa\u017enje. Jurij Triller otvara temu razmi\u0161ljanjem o vremenu i navikama koje odr\u017eavamo samo zato \u0161to smo na njih navikli. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,100],"tags":[],"class_list":["post-16283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalni-disruptor-hr","category-pocetna-vijesti"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/16283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=16283"}],"version-history":[{"count":5,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/16283\/revisions"}],"predecessor-version":[{"id":16288,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/16283\/revisions\/16288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media\/16271"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=16283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/categories?post=16283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/tags?post=16283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}