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li vi\u0161e tehnologije uvijek i vi\u0161e napretka?<\/p><p 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nu\u017eno.<\/p><p 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aplikacija, umjetna inteligencija ili automatizacija imaju pravu vrijednost tek kada rje\u0161avaju stvarni problem i imaju jasan cilj.<\/p><p 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novom izdanju Digital Disruptora zato ne govorimo samo o tome \u0161to tehnologija omogu\u0107uje, ve\u0107 prije svega o tome kako je smisleno iskoristiti.<\/p><p 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Triller razmi\u0161lja o tome za\u0161to tehnologija ne mo\u017ee zamijeniti jasne ciljeve i ure\u0111ene procese.<\/p><p 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Marleen Kirss iz Astri Groupa pak gledamo u okru\u017eenje u kojem digitalizacija vi\u0161e nije projekt, ve\u0107 dio svakodnevnog poslovanja \u2013 od SmartGiftyja i podataka do automatizacije i AI-ja. Jer budu\u0107nost nije pitanje same tehnologije.<\/p><p 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\">Pitanje je \u0161to \u0107emo s njom u\u010diniti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d5df1 elementor-widget elementor-widget-spacer\" data-id=\"00d5df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6ff9a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6a6ff9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" class=\"attachment-large size-large wp-image-10447 has-transparency\" alt=\"Digital Disruptor #1\" srcset=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png 1024w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-300x300.png 300w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-150x150.png 150w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-768x768.png 768w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1536x1536.png 1536w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-720x720.png 720w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"d5e6ee\" style=\"--dominant-color: #d5e6ee\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79dcdb elementor-widget elementor-widget-spacer\" data-id=\"f79dcdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0be492 elementor-widget elementor-widget-text-editor\" data-id=\"e0be492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0160to vas \u010deka u Digital Disruptoru #43?<\/p><ul><li><p data-path-to-node=\"8,0,0\"><strong>Tehnologija ne rje\u0161ava nejasne ciljeve<\/strong> (Jurij Triller)<\/p><\/li><li><p data-path-to-node=\"8,1,0\"><strong>Korak ispred o\u010dekivanja: kako Astri gradi budu\u0107nost shopping destinacija<\/strong> (Marleen Kirss)<\/p><\/li><li><p data-path-to-node=\"8,2,0\"><strong>Rast nije besplatna<\/strong> (Mila Triller)<\/p><\/li><li><p data-path-to-node=\"8,3,0\"><strong>Koristni alati<\/strong><\/p><\/li><\/ul><p>Pridru\u017eite se zajednici Digital Disruptor i promijenite svoj pogled na poslovanje i tehnologiju.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ee54b elementor-widget elementor-widget-spacer\" data-id=\"54ee54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30054aa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"30054aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1479\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRO\u010cITAJTE CIJELI NEWSLETTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f68ded elementor-widget elementor-widget-spacer\" data-id=\"3f68ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b5e43 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"59b5e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sos-sw.com\/hr\/pretplati-se-na-nas-newsletter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRETPLATITE SE NA E-NOVOSTI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zna\u010di li vi\u0161e tehnologije uvijek i vi\u0161e napretka? Ne nu\u017eno. Nova aplikacija, umjetna inteligencija ili automatizacija imaju pravu vrijednost tek kada rje\u0161avaju stvarni problem i imaju jasan cilj. U novom izdanju Digital Disruptora zato ne govorimo samo o tome \u0161to tehnologija omogu\u0107uje, ve\u0107 prije svega o tome kako je smisleno iskoristiti. Jurij Triller razmi\u0161lja o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,100],"tags":[],"class_list":["post-16444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalni-disruptor-hr","category-pocetna-vijesti"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/16444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=16444"}],"version-history":[{"count":4,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/16444\/revisions"}],"predecessor-version":[{"id":16452,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/16444\/revisions\/16452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media\/16437"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=16444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/categories?post=16444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/tags?post=16444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}