{"id":16558,"date":"2026-10-07T20:17:06","date_gmt":"2026-10-07T19:17:06","guid":{"rendered":"https:\/\/sos-sw.com\/pametne-destinacije-19\/"},"modified":"2026-10-07T20:31:32","modified_gmt":"2026-10-07T19:31:32","slug":"pametne-destinacije-19","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/hr\/pametne-destinacije-19\/","title":{"rendered":"Pametne Destinacije #19"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16558\" class=\"elementor elementor-16558 elementor-16550\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76780e2d ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76780e2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d726008 ot-flex-column-vertical\" data-id=\"7d726008\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a05ca0d elementor-widget elementor-widget-text-editor\" data-id=\"3a05ca0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"0\">Vi\u0161e gostiju jo\u0161 ne zna\u010di bolju destinaciju. Mo\u017eemo imati rekordni broj no\u0107enja, aplikacije, kartice, puno podataka i dobro postavljene strategije. No, ako gost putuje kroz deset nepovezanih sustava, ako podatke ne upotrebljavamo za bolje odluke i ako stanovnici nemaju stvarni utjecaj na razvoj mjesta, moramo se zapitati koliko smo uistinu napredovali.<\/p><p data-path-to-node=\"1\">U novom broju biltena <i data-path-to-node=\"1\" data-index-in-node=\"22\">Pametne destinacije<\/i> otvaramo upravo ta pitanja.<\/p><p data-path-to-node=\"2\">Jurij Triller pi\u0161e o destinacijskoj kartici koja mora biti vi\u0161e od skupa popusta: zajedni\u010dka ulazna to\u010dka koja povezuje ponudu, podatke i komunikaciju s gostom. S izv. prof. dr. Emilom Juvanom razgovaramo o tome \u0161to bismo trebali mjeriti osim dolazaka i no\u0107enja kako bismo znali koristi li turizam prostoru i zajednici. Mila Triller pak kroz iskustvo Zagreba tijekom \u0161trajka javnog prijevoza pokazuje koliko se brzo zajednica prilagodi, poma\u017ee i pronalazi nove puteve.<\/p><p data-path-to-node=\"3\">Kroz Oslo i program Open Rivers predstavljamo primjere u kojima promjene ne ostaju samo zapisane u strategijama.<\/p><p data-path-to-node=\"4\">Gost dolazi u jednu destinaciju. Stanovnik u njoj ostaje i kada gost ode. Zato pametno upravljanje mora biti dobro za oboje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6748bd elementor-widget elementor-widget-spacer\" data-id=\"c6748bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2894edb ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2894edb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5e79225 ot-flex-column-vertical\" data-id=\"5e79225\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-aa7d2ce ot-flex-column-vertical\" data-id=\"aa7d2ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1fb1fb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b1fb1fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2025\/11\/SD-logo.png\" class=\"attachment-large size-large wp-image-13099\" alt=\"Pametne Destinacije #1\" srcset=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2025\/11\/SD-logo.png 1024w, https:\/\/sos-sw.com\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png 300w, https:\/\/sos-sw.com\/wp-content\/uploads\/2025\/11\/SD-logo-768x548.png 768w, https:\/\/sos-sw.com\/wp-content\/uploads\/2025\/11\/SD-logo-720x513.png 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a95f46a ot-flex-column-vertical\" data-id=\"a95f46a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cb9d68 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cb9d68\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28f815c ot-flex-column-vertical\" data-id=\"28f815c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08c9355 elementor-widget elementor-widget-spacer\" data-id=\"08c9355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427c69c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"427c69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1496\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRO\u010cITAJTE CIJELI NEWSLETTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b663825 elementor-widget elementor-widget-spacer\" data-id=\"b663825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6331d3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c6331d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sos-sw.com\/hr\/prijava-na-newsletter-pametne-destinacije\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRETPLATITE SE NA E-NOVOSTI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>V novi \u0161tevilki povezujemo Jurijev razmislek o kartici, ki mora biti ve\u010d kot popust, intervju z Emilom Juvanom o merjenju resni\u010dnih u\u010dinkov turizma ter Milino zgodbo o Zagrebu, kjer so ljudje med stavko pokazali prilagodljivost in medsebojno pomo\u010d. Tehnologija lahko povezuje, toda dobro destinacijo ustvarjajo ljudje, sodelovanje in odlo\u010ditve, ki koristijo tako gostom kot prebivalcem. <\/p>\n","protected":false},"author":1,"featured_media":16552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":["post-16558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pametne-destinacije-hr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/16558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=16558"}],"version-history":[{"count":5,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/16558\/revisions"}],"predecessor-version":[{"id":16563,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/16558\/revisions\/16563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media\/16552"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=16558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/categories?post=16558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/tags?post=16558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}