{"id":16833,"date":"2026-10-28T22:55:59","date_gmt":"2026-10-28T21:55:59","guid":{"rendered":"https:\/\/sos-sw.com\/digital-disruptor-45\/"},"modified":"2026-10-28T23:07:35","modified_gmt":"2026-10-28T22:07:35","slug":"digital-disruptor-45","status":"publish","type":"post","link":"https:\/\/sos-sw.com\/hr\/digital-disruptor-45\/","title":{"rendered":"Digital Disruptor #45"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16833\" class=\"elementor elementor-16833 elementor-16820\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f245bfa ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f245bfa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d069b62 ot-flex-column-vertical\" data-id=\"1d069b62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3eba05 elementor-widget elementor-widget-text-editor\" data-id=\"d3eba05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u0160to kupca poti\u010de da se vrati?<\/strong><\/p><p>Nije uvijek rije\u010d o najni\u017eoj cijeni. Ni vi\u0161e bodova u programu vjernosti nije nu\u017eno pravi odgovor.<\/p><p>U novom izdanju <strong>Digital Disruptora #45<\/strong> istra\u017eujemo kako jednokratan posjet pretvoriti u dugoro\u010dniji odnos.<\/p><p>Jurij Triller razmatra darovne kartice kao po\u010detak odnosa s kupcem te govori o tome kako podaci mogu pomo\u0107i u dono\u0161enju boljih odluka i stvaranju u\u010dinkovitijih programa vjernosti.<\/p><p>Bo\u0161tjan Bel\u010di\u010d obja\u0161njava za\u0161to se fizi\u010dke trgovine ne bi trebale natjecati s internetskim trgovcima samo cijenom, ve\u0107 prije svega iskustvom koje mogu ponuditi.<\/p><p>Mila Triller postavlja jo\u0161 jedno pitanje: zna\u010de li vi\u0161e posjeta i ve\u0107a potro\u0161nja doista i bolje iskustvo?<\/p><p>Jer nije va\u017eno samo koliko ljudi dolazi.<\/p><p><strong>Va\u017eno je za\u0161to se \u017eele vratiti.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d5df1 elementor-widget elementor-widget-spacer\" data-id=\"00d5df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6ff9a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6a6ff9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" class=\"attachment-large size-large wp-image-10447 has-transparency\" alt=\"Digital Disruptor #1\" srcset=\"https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png 1024w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-300x300.png 300w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-150x150.png 150w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-768x768.png 768w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1536x1536.png 1536w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3-720x720.png 720w, https:\/\/sos-sw.com\/wp-content\/uploads\/2024\/08\/Untitled-design-3.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"d5e6ee\" style=\"--dominant-color: #d5e6ee\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79dcdb elementor-widget elementor-widget-spacer\" data-id=\"f79dcdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0be492 elementor-widget elementor-widget-text-editor\" data-id=\"e0be492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0160to vas \u010deka u Digital Disruptoru #45?<\/p><ul><li><p data-path-to-node=\"8,0,0\"><strong>Poklon kartica otvara vrata novom kupcu. Podaci poma\u017eu graditi njegovu lojalnost.<\/strong> (Jurij Triller)<\/p><\/li><li><p data-path-to-node=\"8,2,0\"><strong>Bojite li se i vi online konkurencije?<\/strong>\u00a0(Bo\u0161tjan Bel\u010di\u010d)<\/p><\/li><li><strong>Optimiziramo iskustva. Ali znamo li kako ona utje\u010du na nas?<\/strong> (Mila Triller)<\/li><li><b>Korisni alati<\/b><\/li><\/ul><div class=\"elementor-element elementor-element-e0be492 elementor-widget elementor-widget-text-editor\" data-id=\"e0be492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Pridru\u017eite se zajednici Digital Disruptor i promijenite svoj pogled na poslovanje i tehnologiju.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ee54b elementor-widget elementor-widget-spacer\" data-id=\"54ee54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30054aa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"30054aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1527\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRO\u010cITAJTE CIJELI NEWSLETTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f68ded elementor-widget elementor-widget-spacer\" data-id=\"3f68ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b5e43 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"59b5e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sos-sw.com\/hr\/pretplati-se-na-nas-newsletter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRETPLATITE SE NA NEWSLETTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The latest issue of the Digital Disruptor newsletter explores cybersecurity through a first-hand account of an attack, business preparedness for incidents, and the culture of everyday work. Jurij Triller openly shares his experience of an attack on internal and testing servers, Aleksej Kranjec from HC Center explains the importance of tested business continuity plans, while Mila Triller examines how constant urgency and the fear of admitting mistakes increase risk. The shared message is clear: security is built through technology, responsible leadership, and an environment that gives people time to stop and verify.<\/p>\n","protected":false},"author":3,"featured_media":16825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,100],"tags":[],"class_list":["post-16833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalni-disruptor-hr","category-pocetna-vijesti"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/16833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/comments?post=16833"}],"version-history":[{"count":4,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/16833\/revisions"}],"predecessor-version":[{"id":16841,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/posts\/16833\/revisions\/16841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media\/16825"}],"wp:attachment":[{"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/media?parent=16833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/categories?post=16833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.com\/hr\/wp-json\/wp\/v2\/tags?post=16833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}