Retail and Shopping Centres
// Retail and Shopping Centres
Gift Cards, Loyalty and Customer Data
Managing modern shopping centres requires continuous adaptation to customers who expect a fast and simple experience. The biggest challenges for shopping centres are dependence on generic banking payment systems and the lack of direct customer data. Traditional prepaid cards do not provide insight into shopping habits, create friction at checkouts (especially when moving from screen to shop floor), and do not enable advanced, personalised loyalty rewards.
How do we solve this?
With the SmartGity system, we introduce advanced, closed-loop gift card and loyalty programme systems that work as a complete phygital solution for business optimisation.
- Shopping centre gift cards
- Digital gift cards
- Loyalty programmes
- Cashback systems
- Gift card sales kiosks
- Integration with digital wallets
- Tenant performance analytics
- Cross-shopping analytics
Complete independence and closed-loop spending
funds remain within the shopping centre and directly drive sales for tenants.
Digital and physical user experience
from kiosk to mobile wallet.
Ownership of data and the customer relationship
the centre gains first-party data and insight into shopping habits.
Advanced analytics and behavioural intelligence
understanding shopping flows, cross-shopping analyses and campaign performance.
Seamless integration with POS systems
simple connection with the existing checkout infrastructure.
Personalised loyalty campaigns
segmentation and automated communication based on actual customer behaviour.
Do you have an idea or a project?
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Success Stories from Practice
See how we helped leading shopping centres and retailers bridge the gap between the digital and physical worlds by implementing secure, flexible and profitable closed-loop gift card systems.
Supernova: Digital Transformation of Gift Cards
Transition to advanced e-gift cards and mobile wallets for increased sales and a seamless phygital customer experience.
BTC City: Complete Automation and Digitalisation of Vouchers
The end of manual work and Excel spreadsheets. Business automation with e-gift cards and integration into mobile wallets for a seamless user experience.
Arena Centar: A Seamless Experience and the End of Queues at Information Desks
Sales automation with self-service kiosks and e-cards. The end of queues at information desks and a complete transition to digital wallets.
