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May is traditionally a month of blooming and new momentum, and in the business world, it represents the last serious opportunity for companies to organize their ranks before the main tourist and shopping season. The year 2026 brings us technologies… Read more: Is your marketing ready for the summer boom?

Last Saturday, I finally did what I had been planning for a long time. I walked the entire circle around Ljubljana – 33 kilometres of the legendary Path along the Wire, Ljubljana’s Trail of Remembrance and Comradeship. Although something almost came… Read more: 33 kilometres of loyalty: what can the Path along the Wire teach us about modern business?

By April, your users are no longer forming first impressions. They are forming judgments. Throughout Q1, they’ve interacted with your brand multiple times. They’ve tried to redeem a gift card, checked their loyalty points, or attended a spring event. Now, the novelty has worn off, and they are beginning to… Read more: Connected experiences are no longer optional

March is when theory collapses into reality. Plans created in calm conditions are suddenly exposed to real behavior. Attendance rises. Audiences diversify. Expectations increase. Systems either adapt or reveal their weaknesses. Event technology only matters under pressure Event attendee management… Read more: Movement reveals the truth about systems

February forces an uncomfortable truth into business conversations. People do not engage because systems are efficient. They engage because something feels right. This is where many digital loyalty programs fail. They are structurally sound, technically advanced and emotionally distant. Loyalty… Read more: Loyalty is emotional long before it is rational

January is the only month of the year that naturally invites stillness. After a full cycle of campaigns, events, launches and promotions, activity drops. Calendars open up. Attention returns. For organizations working with smart technology, marketing automation and complex digital… Read more: January is not for action. It is for intelligence.

Why digital gifting is your next growth frontier The way people give gifts is changing fast. Traditional physical gift cards and vouchers are increasingly being replaced by digital gifting solutions and the market is booming. According to a recent report… Read more: The 2026 digital gifting playbook: Trends, tech, and tactics for the future

Loyalty is broken (and here’s why) Traditional loyalty programs are failing. Research from Bond Loyalty Report shows that over 70% of loyalty members are inactive within the first year. Why? Because most programs focus only on points, discounts, and generic offers. Today’s… Read more: Mastering customer loyalty in 2025: Beyond points and discounts

Introduction: Tourism has changed – have you? The modern traveler isn’t just looking for “a place to visit.” They expect a connected, seamless, and personalized experience from the moment they plan their trip to the second they leave. For destinations, this means… Read more: Smart destinations 2.0: Building connected visitor experiences

Why holiday chaos kills growth December is often the most stressful month for marketing teams: endless campaign launches, last-minute content changes, and sleepless nights trying to keep up with competitors. Yet, despite the effort, many businesses still see disappointing results.… Read more: From chaos to clarity – Automating your holiday marketing early

As August winds down, consumer behavior starts to shift. Families prepare for back-to-school, professionals gear up for Q4, and tourists wrap up their summer adventures. It’s the perfect moment for businesses to activate loyalty strategies that build momentum into autumn.… Read more: End-of-Summer Strategies: How Loyalty Programs Prepare You for the Fall Rush

July is high season not only for vacationers but for tourism marketers looking to capture leads and convert them into loyal customers. In such a competitive landscape, marketing automation provides the agility and precision needed to drive engagement throughout the… Read more: Marketing Automation in Tourism: Turning Heat into Leads This Summer

Tourism has always been one of the most important global industries, but in the past decade, we’ve witnessed a revolution that is changing the way we approach travel, experiences, and destinations. Rapid technological development, along with new challenges such as the… Read more: Destination Tourism and the Future of Travel: How Digitalization Is Reshaping the Landscape

As the summer travel season kicks off, destinations across Europe are leveraging technology to enhance visitor experiences and local economic impact. Smart destination cards have emerged as a game-changing tool for cities and regions looking to engage tourists, support local… Read more: Destination Ready: How Smart Cards Are Shaping the Tourist Experience in Summer 2025

Summer begins, and cities are filling with tourists. Smart destination cards are one of the most advanced solutions enhancing the visitor experience, increasing revenue for local providers, and delivering valuable data for future planning. What exactly are smart destination cards?… Read more: Summer Season: How Smart Cards Are Shaping the Tourist Experience in 2025

Spring is a time of renewal, growth, and opportunity. For marketers, it represents a chance to reconnect with customers after the quieter winter months and refresh engagement strategies with the energy of a new season. One of the most effective… Read more: Spring into Loyalty: How Seasonal Campaigns Boost Customer Retention

In a rapidly evolving business landscape, digital platforms have become a dominant force, reshaping industries and creating new paradigms for success. Recent insights from a Harvard Business School course, “Competing in the Age of Digital Platforms,” based on the book… Read more: Transforming B2B events: Embracing the platform revolution

In today’s fast-paced digital landscape, businesses are constantly juggling multiple marketing tasks. From managing leads to executing email campaigns, the workload can quickly become overwhelming. Marketing automation offers a powerful solution, but how do you know if your business is… Read more: 5 Signs your business needs marketing automation today

Loyalty programs have become a staple for businesses aiming to retain customers. However, many programs rely heavily on discounts, which can erode profit margins over time. To build lasting loyalty, businesses need to think beyond price cuts. Here are some… Read more: Beyond discounts: Creative rewards that keep customers coming back

In today’s digital age, data is king. And when it comes to event marketing, harnessing the power of data analytics can be the key to unlocking success. Gone are the days of relying solely on gut instincts and guesswork. With… Read more: The power of data-driven event marketing: Leveraging analytics for success

The digital gift card market is witnessing remarkable growth driven by a confluence of factors. As consumers and businesses increasingly lean towards digital solutions, several key elements are shaping the expansion of this market. Let’s explore the significant growth factors… Read more: Digital gift card market – significant growth factors

Loyalty programs are a common feature in the modern shopping experience, especially in markets like the US and the UK. Many consumers are members of multiple loyalty programs—some of which they actively engage with, while others simply exist in the… Read more: What do customers want from loyalty programs?

When I once reported on the Ski World Cup, I experienced quite a few adrenaline moments – like when I almost crashed into Hermann Maier on the Steilhang on the Kitzbühel ski slope during a morning track inspection. But that’s… Read more: Tired of paying for leads? Here’s a smarter solution…

B2B marketers have significant potential to enhance their email marketing efforts. The inaugural State of Email Trends report by Litmus and Oracle Digital Experience Agency revealed that B2B brands are lagging behind their B2C counterparts in adopting many email marketing trends.… Read more: Exploring e-mail marketing opportunities for B2B brands

Imagine you’re organizing a grand event—a conference, perhaps, or a gala evening. Your to-do list seems endless: booking venues, coordinating speakers, managing registrations—the list goes on. Amidst the chaos, a quiet hero works behind the scenes, saving you precious time… Read more: Time and cost savings with event attendee management systems

Imagine this: It’s the holiday season, and you’re on a mission to find the ideal gift for your best friend. You know they love fashion, but with countless options out there, how do you choose? Enter the humble gift card,… Read more: Unwrapping the Power of Gift Cards: How Data Analytics Personalizes the Perfect Present

In today’s fast-paced digital landscape, staying ahead of the curve is essential for businesses striving to capture the attention of their target audience. Enter marketing automation – a game-changing technology that has revolutionized the way businesses approach marketing. In this… Read more: A New Era: Exploring the Rise of Marketing Automation

In the vast sea of metrics and analytics, one stands out as a beacon of insight and profitability: Customer Lifetime Value (CLV). More than just a number, CLV represents the cumulative value a customer brings to your business over their… Read more: Unlocking Success: The Power of Customer Lifetime Value (CLV) in Business

In the ever-evolving landscape of events, success hinges on your ability to make meaningful connections. Whether you’re at trade shows, conferences, or other gatherings, the key lies in acquiring valuable contacts efficiently. Imagine a seamless process where participants can easily… Read more: Revolutionize Your Event Success with Streamlined Lead Retrieval

Gift-giving is an art that goes beyond the physical exchange of items. It’s about creating moments of joy and connection and choosing the perfect gift is a task that involves more than just aesthetics. In this blog post, we delve… Read more: Perfect Presents: The Power of Gift Cards

One solution that promises to improve results, scale easily, and streamline operations is marketing automation. It is, however, only as useful as the techniques that underpin it, just like any other instrument. However, improving data is necessary to create better… Read more: B2B Marketing automation: Developing powerful techniques

Elevating rewards: The emergence of value-centric loyalty programs In the current landscape, customers are more than ever in search of enhanced value from their loyalty programs. Brands that fail to reconsider their reward structures might find themselves overlooked by these… Read more: Navigating 2024: Value-centric loyalty and micro-influencers in customer connection

In the dynamic and competitive landscape of modern business, retaining customers is just as crucial as acquiring new ones. This is where loyalty programs come into play, serving as a powerful tool to foster long-term relationships between businesses and their… Read more: Unleashing prosperity: Igniting your brand’s triumph with a loyalty program

In today’s world, consumers’ concerns about sustainability are on the rise, and for good reason. The environmental impact of our choices has never been more apparent, and consumers are actively seeking out businesses that align with their values. As a… Read more: Demonstrating Your Commitment to Sustainability through Gift Cards

Networking is a top motivator for individuals attending business events, as it fosters a sense of community around a common business theme. However, there are no guarantees of meeting the right connections, and serendipitous encounters can be rare. But what… Read more: Boost event networking

Gift cards have become a popular choice for presents, offering both givers and receivers flexibility and convenience. However, not all gift cards are created equal, and it’s crucial to choose one that aligns with the recipient’s preferences. In this guide,… Read more: The Ultimate Guide to Choosing the Perfect Gift Card: What Users Really Want

The event industry is an ever-evolving landscape that continually adapts to the changing needs and preferences of attendees. With the emergence of new technologies, shifting consumer expectations, and global trends, the event industry has witnessed significant growth in recent years.… Read more: The Event Industry is Growing Due to these Emerging Trends

Today we have various worldwide options for promoting our products and/or services. Among them, Google ads, presence on social networks, and other paid marketing campaigns stand out. Despite the popularity of all these methods, email marketing remains one of the… Read more: Types of e-mail marketing

Marketing automation software streamlines manual tasks, which constitutes its essence. However, it encompasses more than simply substituting manual marketing tasks with software-driven solutions. By eliminating manual tasks, time is saved, and employing software capable of managing the workload of multiple… Read more: 3 methods marketing automation reduces time and cost

In the event industry, no one enjoys updating their event technology. Even if what you’re currently doing isn’t actually working for you, the idea of trying something fresh can be frightening when you’re used to doing things a specific way.… Read more: Using the incorrect event technology (or none at all) has hidden costs

Customers are bombarded with ads and marketing everywhere, causing them to ignore traditional marketing. Thus, companies must find alternative ways to effectively reach their customers. Hubspot’s study found that 81% of people trust recommendations from friends or family more than… Read more: How to create brand loyalty using referral loyalty programs

In the last year, we have noticed an increased interest in building loyalty programs. Immediately, a parallel can be drawn between the 2008 recession, which hit us only about two years later and persisted until around 2012-2013 if we are… Read more: The importance of personalized communication in creating a loyalty program

In today’s competitive digital market, attracting and retaining new customers is crucial for the growth of businesses, especially with crowded spaces like streaming entertainment and food delivery. Bringing in new customers helps counterbalance the natural loss of customers over time.… Read more: Your gift card program can help you increase user acquisition

Are you striving to create an outstanding loyalty program that captivates your customers and boosts your business? Look no further! Introducing the game-changing solution: marketing automation tools. In today’s fast-paced digital world, personalized and targeted marketing has become the key… Read more: Unlock the power of marketing automation for an exceptional loyalty program

Marketing strategists say they are reaching more people than ever before because of new technology like AI that gives them more creative freedom with their platforms. However, there is something to be claimed for the more traditional approaches, in this… Read more: These 7 email marketing methods will help you sell more tickets

The usage of gift cards in exchange for cash seems like a simple idea. Gift cards, on the other hand, have evolved into a distinct form of money with their own advantages and tendencies. Here are three ways that gift… Read more: Can gift cards be their own currency?

Events are something where first impressions count. Registration establishes the mood and tone for the event as a kind of “opening act.” Although personalization is already ingrained in many aspects of any given event, it’s not always simple or clear… Read more: Barriers, difficulties, and solutions for personalized event registration

Customers do, after all, possess greater power than ever. They are far more intelligent and have greater options available to them. They are also far less forgiving. Developing a relationship with a customer is more challenging than ever. Even a minor… Read more: Introduction to loyalty program

Any organization that invests in digital marketing must develop an efficient email outreach strategy.  Reaching out to individuals via email is an essential component of any marketing plan, whether it’s for lead generation or nurturing, influencer marketing and link building,… Read more: How to develop a successful email outreach plan

Looking for strategies to keep more customers in 2023? While we implemented significant changes in how businesses and customers engage over the last two years, this year offers an opportunity to perfect these new methods, continue introducing new trends, and… Read more: 3 ways to retain more customers in 2023

The ability to adapt to changing technology and consumer preferences has been the secret to the success of loyalty programs in the retail sector. Here is a summary of the changes that have been made to retail loyalty programs over time.… Read more: Development of loyalty programs

Every day, people receive numerous email messages, many of them being advertisements or spam. So, how can you create an email that will stand out and that your subscribers or customers will open them and interact with your brand? Email… Read more: Personalization and automation of emails: Engage your subscribers

Having a strong social media presence is one of the best ways to develop trust and solid relationships with your audience. The more you engage your audience on social media, the greater your organic reach will be. Algorithms favor content… Read more: Engaging your audience through social media

Gen Z is the first generation to grow up in an online connected environment. We call them Digital Natives for a reason. It’s no wonder that so many people have cell phones (95 percent) and have been using them since… Read more: Gen Z: The future of marketing

Connecting the offline and online world is yesterday’s news, but providing a good shopping customer experience is always at the center of attention. This is especially important when implementing a new product. Connecting offline and online marketing activities is about… Read more: Connecting the online and offline worlds

There has been fierce competition since businesses found marketing as a means of promoting their products and services to potential clients. As a result, marketing became integrated with technology at some point, giving rise to modern marketing as we know… Read more: The beginning of Marketing Automation

We have been gifting one another for millions of years, starting with stones, handmade jewelry, clothes and all the way to gift cards. The evolution of gifts is amazing and people from previous centuries would have a hard time believing… Read more: Virtual gifts as the next big thing

We believe that you joined at least one loyalty program in your life. But did you know that there are different types of loyalty programs? We have found the five most common ones. Point programs Customers can earn points that… Read more: Types of the loyalty programs

What even is RFID? RFID means “Radio-frequency identification” and it refers to a technology that, with the help of radio waves, detects and identifies RFID tags at a certain distance depending on the technology. It’s a type of wireless communication… Read more: Have you heard about RFID?

Did you know that in marketing, most expenses are attributed to event planning? According to research, business events are considered the most effective B2B marketing tactics, used by as many as 81 % of all marketers. But how to create… Read more: The ultimate event planning guide

The industry of gifting has accepted the personalization of products several years ago and the trend is still important and strong. Research shows that customers value personalization and are prepared to spend extra for a product to be personalized. Another… Read more: Personalized and digitalized is a must

With the development of today’s world, and cultures deeply rooted in us, giving and receiving gifts such as clothes, household appliances, gaming consoles or gift cards, seem something normal. But have you ever asked how gifts even became a thing… Read more: Trojan horse, Eiffel Tower and a gift card?

When organizers and participants think of professional events, industry conferences usually come to mind first. These large-scale events are frequently held in person in major cities’ exhibition halls or conference facilities. What is an Industry Conference? A large-scale gathering that… Read more: A Guide: Industry Conferences