It is time for a new perspective on the customer. What if the biggest challenge is not that the customer has changed, but our unwillingness to change the way we look at them? Maybe a discount is no longer enough. Maybe digitalization by itself does not mean progress. Maybe a shopping center is not just […]
Is your salesperson currently driving away your most profitable customer? That question sounds harsh. But sometimes the harsh question is the most honest one. In the new issue, we connect the first contact with the customer, customer value and wabi-sabi — the Japanese view of imperfection, traces of time and the reality of life. At […]
Digitalization has connected us — but left relationships behind. Today, we are not losing opportunities because of the product, but because we no longer know how to preserve and develop relationships. And perhaps that is the greatest paradox: that we need to take a step back toward humanity if we want to move forward in […]
In this edition of the newsletter, we reflect on courage and vision. On the other hand, we see indecision, hesitant steps following those who move faster, and, if possible, the option of avoiding responsibility. In the interview with expert Will Odwarka, we gain insight into the dynamics of the Middle East, where opportunities are not […]
In this newsletter, we connect innovation, business decisions, and management in uncertain times. The shared message is evident: change happens only when it becomes necessary. Through real examples, we show how crises accelerate development and why success belongs to those who act in time. In an in-depth interview with Peter Jenko, Deputy Director General at Financial Administration […]
In this issue, we approach International Women’s Day in a slightly different way. We reflect on what women in the modern, digitally accelerated world truly need – from space for balance and understanding to the role they play in shaping relationships, society, and the business environment as well. At the same time, we bring an interview […]
In this newsletter, we connect the Olympic Games, a professional sports club, and a small hair salon – at first glance, very different worlds united by the same challenge: how to build relationships and stay top of mind in a time when attention is the most valuable currency. Today, it is no longer enough to […]
Valentine’s Day is everywhere. Flowers, discounts, campaigns. But this week, we decided to go a little deeper. In the latest edition of our newsletter, we touched on three topics that don’t seem connected at first glance – yet in reality, they all point to the same question: how do we treat people, ourselves, and the […]
Why holiday chaos kills growth December is often the most stressful month for marketing teams: endless campaign launches, last-minute content changes, and sleepless nights trying to keep up with competitors. Yet, despite the effort, many businesses still see disappointing results. The truth? Most holiday campaigns fail because they start too late. According to a 2024 Salesforce study, […]
In today’s fast-paced digital world, businesses are constantly juggling multiple marketing tasks. From managing leads to executing email campaigns — the workload adds up quickly. Marketing automation is a powerful solution, but how do you know if your business is ready for it? Here are 5 clear signs, along with tips on how to address […]
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