CUBO Golf
How did CUBO Golf use a multifunctional membership card to digitalize its entire offering and give players unified identification and cashless payment for services in one place?
By replacing a fragmented identification system and separate service payments with an advanced prepaid and membership card on the SmartGifty platform. This smart solution combines the official member document and a convenient payment method for gradually redeeming credit in a single medium, while giving administration an immediate and transparent digital overview of the entire complex.
From fragmented processes to a premium digital experience
Within the CUBO Group, CUBO Golf Ljubljana is recognized as one of the most prestigious golf courses in the region, attracting business guests, recreational players and demanding visitors from Slovenia and abroad. The course combines top-level sports infrastructure, a restaurant and additional club services, which means the experience must be seamless from arrival to departure. Because the club wanted to raise the quality of service, simplify internal processes and offer members a more modern user experience, it needed a digital solution that would connect identification, payments and membership benefits into a single, elegant system.
Business challenge
Due to the high number of domestic and international players, CUBO Golf management faced the challenge of optimizing operations and eliminating time-consuming administrative procedures. The main issue was an outdated, fragmented system for player identification and payment for individual services. Players had to arrange token purchases for practice balls, green-fee payments, and restaurant and clubhouse services separately. This led to unnecessary paperwork, manual record keeping and staff workload, while also slowing down service delivery. The company urgently needed a modern, digital and prestigious solution that would simplify identification and connect the entire offering into a unified user experience.
Solution: A multifunctional prepaid card with centralized control
For CUBO Golf, we developed and implemented a tailored solution on the advanced SmartGifty platform: a multifunctional prepaid and membership card. This smart card combines the official member identification document and a convenient payment method in a single medium. Through the SmartGifty platform, the client now has full control over credit management and membership packages. Players can easily load funds onto the card and then gradually redeem them for any services on the course or in the restaurant. At the same time, the system acts as a centralized database, giving administration an immediate and transparent digital overview of who uses which services, when and where within the entire golf complex.
For CUBO Golf members and visitors, the new card means a transition to a completely carefree and premium user experience. The card is the standard size of a bank card, so players can always keep it with them in a pocket or wallet. When they arrive at the course, they no longer need cash, receipts or multiple different cards. With a single tap, they collect practice balls, identify themselves at the reception point, and after the game use the same card to enjoy lunch or a drink on the terrace overlooking the Alps. Everything is fast, elegant and smooth, allowing players to focus entirely on enjoying the game and nature.
From an operational perspective, by introducing the SmartGifty system CUBO Golf made a major step forward in digitalizing its business. Unnecessary paperwork, manual token counting and time-consuming reception administration are a thing of the past. The solution enables simple management of advanced membership models, from monthly to annual subscriptions, and automatic assignment of specific benefits and discounts based on the selected member package. The company has accurate sales data and real-time visitor analytics at all times, which significantly simplifies accounting work and optimizes management of the entire club.
- Combining identification and payment: A single membership card serves as the official access document and at the same time as a cashless payment method for all services on the course and in the restaurant.
- Flexible management of membership packages: Easy management of monthly or annual memberships with an automated system of different benefit levels for individual player profiles.
- Complete elimination of administration: A shift from paper-based operations to an automated digital system that reduces staff workload and the possibility of errors.
Result and long-term value
CUBO Golf members accepted the new product with great enthusiasm, as it fully matches the high standards customers expect from the CUBO Group. The investment in the SmartGifty platform brought the club long-term optimization of operating costs and significantly raised the level of service. The long-term value of the solution is reflected in retaining capital within its own ecosystem through prepaid deposits, as well as in a valuable database of player habits, enabling CUBO Golf to create even more personalized offers and maintain its position as a leading, technologically advanced golf center in the region.
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