Being First: How Small Destinations Spark Big Change Sometimes, everything feels so simple. We want to offer something authentic. We want to preserve what is most precious to us – nature. We want our guests to leave with warmth in their hearts and stories in their souls, not just phones full of photos. But between […]
Loyalty Programs: Essential Strategy or Just Another Buzzword? You’ve heard it before. Everyone’s talking about loyalty programs. “Loyalty, loyalty, loyalty” — it’s become the marketing world’s favorite echo. By now, it might even make you roll your eyes and think, “Here we go again. Another ‘expert’ telling me why I absolutely need one.” Fair. I get […]
Happy Birthday to Me Another year older – on this very day. As a child and in my youth, I looked forward to this day with excitement. Later, that excitement faded a bit. You know how it is – why celebrate? I’m just another year older. 🙂 When Milka Meant a Holiday I’m a child […]
Smart Destination Card: From “we already have this” to “we really want this” When we started mentioning the destination card in the first meetings or phone conversations with potential providers, there were a lot of answers in terms of: However, if they took at least an additional two minutes and listened to what the Destination […]
Oh, if only it was over! It’s a phrase I’ve heard a lot from event organizers over the past 15 years. I get it, the pressure in the last days before and during the event is enormous. And I also understand the first reaction- if only it stayed with the first reaction. But the problem […]
Dear “Sent from iPhone” Just before the holidays, I had an interesting customer experience with one of the (many) online stores. Their responses took me on an emotional rollercoaster, from surprise, frustration, and laughter to disbelief: “This can’t be real!” We all know that for holiday online shopping, we’re heavily dependent on logistics—Pošta Slovenije or […]
New Year Wishes 2025 Dear Santa, This year, we’ve been (mostly) good! Sure, there’s room for improvement… but let’s focus on the wins, shall we? Next year, we’re stepping it up. We’ll help even more businesses digitalize their operations, streamline processes, and wow their customers to the point where they say, “Wow, I’m definitely coming […]
Transforming shopping centers into destination hubs I’m writing this article at the airport, returning from the international shopping center conference, https://www.scmmconference.com/. I was invited as a guest panelist to discuss “Using Technology in Today’s and Tomorrow’s Shopping Malls.” I’m still buzzing with positive impressions. I met incredible people, experts in their fields from all over […]
Is loyalty still possible? Seveda govorim o programih zvestobe, da ne bo nesporazuma. Odgovor ni enoznačen. Zvestoba produktu ali storitvi, kot smo jo poznali nekoč, danes ni več mogoča. Razlogi za to so vse večja konkurenca, vse bolj raznolika ponudba, inovativni pristopi, ljudje pa postajamo vedno bolj preračunljivi, zahtevni in apatični. Svoje so dodale tudi […]
Digitalization in the Conference Industry In today’s tech-driven world, most industries recognize the importance of digital transformation. However, the conference sector—especially in the Adriatic region—still lags behind. Despite the convenience of digital tools in everyday life, many conferences continue to rely on manual processes. This article discusses the current state of digitalization in conferences, the […]
