Digitalization only makes sense if it makes human life easier. In this new edition, we open three seemingly different yet deeply connected stories: the unnecessary processes that waste our time, the conscious choice of clients, and the balance between technology and human attention. Jurij Triller opens the discussion with a reflection on time and the […]

Digitalization only makes sense if it makes people’s lives easier. In this new edition, we open three seemingly different, but actually deeply connected stories: Iraq, the fear of digitalization, and summer as a moment for rest and balance. Jurij Triller introduces the topic with a look at Iraq following a business trip to Baghdad. We […]

In this edition, we ask what data, tools and technology are really worth if they do not lead us to change our decisions, processes or the way we communicate with users. We bring three articles about data without a clear purpose, healthy boundaries in the digital world, and more difficult but smarter long-term business decisions. Because the most expensive choice is often not the one we pay for immediately, but the one that limits us later.

The Experience Era: Why People Choose Feelings, Not Products What do a shopping center, a chamber of commerce, and a weekend in the mountains have in common? At first glance – nothing. Yet all three raise the same question: How can we use technology to make life easier for people without losing what makes us […]

It is time for a new perspective on the customer. What if the biggest challenge is not that the customer has changed, but our unwillingness to change the way we look at them? Maybe a discount is no longer enough. Maybe digitalization by itself does not mean progress. Maybe a shopping center is not just […]

In this edition of the newsletter, we reflect on courage and vision. On the other hand, we see indecision, hesitant steps following those who move faster, and, if possible, the option of avoiding responsibility. In the interview with expert Will Odwarka, we gain insight into the dynamics of the Middle East, where opportunities are not […]

In this issue, we approach International Women’s Day in a slightly different way. We reflect on what women in the modern, digitally accelerated world truly need – from space for balance and understanding to the role they play in shaping relationships, society, and the business environment as well. At the same time, we bring an interview […]

In this newsletter, we connect the Olympic Games, a professional sports club, and a small hair salon – at first glance, very different worlds united by the same challenge: how to build relationships and stay top of mind in a time when attention is the most valuable currency. Today, it is no longer enough to […]

Valentine’s Day is everywhere. Flowers, discounts, campaigns. But this week, we decided to go a little deeper. In the latest edition of our newsletter, we touched on three topics that don’t seem connected at first glance – yet in reality, they all point to the same question: how do we treat people, ourselves, and the […]

Live events or online? Hybrid – always hybrid. The question “live or online?” has been following me since the end of Covid, and my answer remains the same: both. A live event brings relaxed networking, while online offers the possibility to be in three corners of the world within three hours. If you live fast, it’s […]