Digitalization only makes sense if it makes people’s lives easier. In this new edition, we open three seemingly different, but actually deeply connected stories: Iraq, the fear of digitalization, and summer as a moment for rest and balance. Jurij Triller introduces the topic with a look at Iraq following a business trip to Baghdad. We […]
In this edition, we ask what data, tools and technology are really worth if they do not lead us to change our decisions, processes or the way we communicate with users. We bring three articles about data without a clear purpose, healthy boundaries in the digital world, and more difficult but smarter long-term business decisions. Because the most expensive choice is often not the one we pay for immediately, but the one that limits us later.
The Experience Era: Why People Choose Feelings, Not Products What do a shopping center, a chamber of commerce, and a weekend in the mountains have in common? At first glance – nothing. Yet all three raise the same question: How can we use technology to make life easier for people without losing what makes us […]
It is time for a new perspective on the customer. What if the biggest challenge is not that the customer has changed, but our unwillingness to change the way we look at them? Maybe a discount is no longer enough. Maybe digitalization by itself does not mean progress. Maybe a shopping center is not just […]
Live events or online? Hybrid – always hybrid. The question “live or online?” has been following me since the end of Covid, and my answer remains the same: both. A live event brings relaxed networking, while online offers the possibility to be in three corners of the world within three hours. If you live fast, it’s […]
Why holiday chaos kills growth December is often the most stressful month for marketing teams: endless campaign launches, last-minute content changes, and sleepless nights trying to keep up with competitors. Yet, despite the effort, many businesses still see disappointing results. The truth? Most holiday campaigns fail because they start too late. According to a 2024 Salesforce study, […]
The RISK Conference is the leading event in the region for cybersecurity, IT, and data protection professionalslooking to stay ahead in a rapidly evolving field. First held in 2006 by Real Security, the conference offers a platform to explore the latest trends, technologies, and best practices in cyber and information security, while also enabling attendees to gain insights, […]
Summer begins, and cities are filling with tourists. Smart destination cards are one of the most advanced solutions enhancing the visitor experience, increasing revenue for local providers, and delivering valuable data for future planning. What exactly are smart destination cards? They are physical or digital cards that give tourists access to various services — museums, […]
