Digital Disruptor #39
The Experience Era: Why People Choose Feelings, Not Products
What do a shopping center, a chamber of commerce, and a weekend in the mountains have in common?
At first glance – nothing.
Yet all three raise the same question:
How can we use technology to make life easier for people without losing what makes us human?
In the new edition, Jurij Triller writes about how retail is increasingly adopting the logic of hospitality, why the customer is becoming a guest, and why the destinations of the future will succeed primarily because they will know how to better understand their visitors.
Gordana Kisilak from GZS ZOR (Chamber of Commerce and Industry of Slovenia) reminds us that digitalization should save businesses time, not create more clicks and additional administrative burdens.
Mila Triller opens an even more personal question: as AI becomes infrastructure, will we still know how to enjoy an hour without a screen, a conversation without rushing, and the feeling of truly belonging somewhere?
We no longer live only in the economy of products. We live in the economy of feelings.
Technology can measure, connect, and predict.
But it cannot create a sense of welcome, trust, or belonging on our behalf.
This edition is for everyone who believes that the future of retail, destinations, and business will not simply be more digital.
It will be more human — or people simply won’t choose it.
What awaits you in Digital Disruptor #39?
- The Experience Era: How Retail Is Learning from Hospitality (Jurij Triller)
- Digitalization Must Save Companies Time, Not Create New Obligations (Gordana Kisilak)
- Will We Know How to Remain Human? (Mila Triller)
- Video – Why your gift card program is losing money?
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