Digital Disruptor #42

Digitalization only makes sense if it makes human life easier. In this new edition, we open three seemingly different yet deeply connected stories: the unnecessary processes that waste our time, the conscious choice of clients, and the balance between technology and human attention.

Jurij Triller opens the discussion with a reflection on time and the routines we maintain simply out of habit. Returning from the summer break, we often feel ready for change, so why do we continue to hold on to processes that cost us time and money? Digitalization and simplification are not just about raw efficiency; they are about reclaiming time for what truly matters.

Boštjan Belčič then explores a crucial business question through the story of “guests from hell” and examples from Jeff Bezos: why choosing our clients consciously is essential for long term growth. Not every client is a good fit, and having the discipline to say no to the wrong ones creates the space needed for genuine partners and sustainable progress.

Finally, we return to the human perspective, asking whether technology genuinely serves us or merely demands more of our attention. The real question for this autumn is not how to do more, but how to work smarter, simpler, and with greater purpose.

Three perspectives, one shared thought: perhaps the best return to work is not going back to the old ways, but choosing to do things differently.