Digital Disruptor #45
What convinces customers to come back?
It’s not always the lowest price. And offering more loyalty points isn’t necessarily the answer either.
In the new 45th edition of Digital Disruptor, we explore how a one-time visit can develop into a longer-term relationship.
Jurij Triller looks at gift cards as the starting point of a customer relationship and explores how data can support better decisions and more effective loyalty programmes.
Boštjan Belčič explains why physical stores shouldn’t compete with online retailers on price alone, but focus on what they can offer that online shopping can’t: an experience.
Mila Triller raises another question: do more visits and higher spending really mean a better customer experience?
Because it’s not just about how many people show up.
It’s about understanding why they want to come back.
What awaits you in Digital Disruptor #45?
A Gift Card Opens the Door to a New Customer. Data Helps Build Their Loyalty. (Jurij Triller)
Do You Also Tremble Before Online Competition? (Boštjan Belčič)
- We Optimize Experiences. But Do We Know How They Affect Us? (Mila Triller)
- Useful AI tools
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