Gen Z is the first generation to grow up in an online connected environment. We call them Digital Natives for a reason. It’s no wonder that so many people have cell phones (95 percent) and have been using them since they were children: 97 percent use one of the top seven social media platforms. And […]
There has been fierce competition since businesses found marketing as a means of promoting their products and services to potential clients. As a result, marketing became integrated with technology at some point, giving rise to modern marketing as we know it. Consumers had already begun to use this technology, allowing marketing to improve dramatically. Radio, […]
The industry of gifting has accepted the personalization of products several years ago and the trend is still important and strong. Research shows that customers value personalization and are prepared to spend extra for a product to be personalized. Another factor why the personalization of gift cards has seen such an increasing trend is because […]
