Digital Disruptor #43

Does more technology always mean more progress?

Not necessarily.

A new app, AI, or automation only has true value when it solves a real problem and has a clear objective.

In the new edition of Digital Disruptor, we therefore don’t just talk about what technology enables, but primarily about how to use it meaningfully.

Jurij Triller reflects on why technology cannot replace clear goals and well-structured processes.

And together with Marleen Kirss from Astri Group, we look into an environment where digitalization is no longer just a project, but a part of everyday business—from SmartGifty and data to automation and AI.

Because the future isn’t a question of technology itself. The question is what we will do with it.